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Brevo

8.8 /10

67 Reviews Write a Review

What is Brevo?

Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

Filter By

2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

4 Top Rated Features

2022

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

91 Likeliness to Recommend

4
Since last award

97 Plan to Renew

1
Since last award

91 Satisfaction of Cost Relative to Value

4
Since last award

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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative

6% Neutral

93% Positive

Pros

Includes Product Enhancements
Respectful
Trustworthy
Transparent

Feature Ratings

Average 85

Email Delivery

Sales Intelligence & Conversion Rates

SPAM Compliance

Campaign Management

Basic Reporting and Analytics

Contact Database

Segmentation

Mobile Optimized

A/B Testing

Content Authoring

Auto-Responders

Vendor Capability Ratings

Average 83

Business Value Created

Ease of IT Administration

Ease of Implementation

Vendor Support

Breadth of Features

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

Also Featured in...

Marketing Automation - B2B

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View Brevo in this category (opens in a new tab)

SMS Marketing

Translation missing: en.product_page.ratings.score 8.9

View Brevo in this category (opens in a new tab)

Brevo Reviews

Miguel A.

Role: Operations
Industry: Other
Involvement: IT Development, Integration, and Administration

Validated Review

Verified Reviewer

Submitted Jan 2024

Setting up a campaign is so easy

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Brevo has fair pricing compared to other similar products that have been evaluated, they have free WhatsApp integrations where other providers offer the same at an extra cost, and you receive maximum support regardless of the pricing plan you subscribe to.

What is your favorite aspect of this product?

I like the WhatsApp schedule; you can schedule when the WhatsApp campaign can be sent and this saves me a lot of time

What do you dislike most about this product?

They should consider having a live chat since the ticketing system takes longer to respond to tickets and this makes our work slow when there is a serious issue affecting our use of the product, especially product issues

What recommendations would you give to someone considering this product?

If you have a smaller contact list and would use a very friendly cost tool, then Brevo is an answer, and I highly recomment the solution

Pros

Performance Enhancing
Unique Features
Inspires Innovation
Respectful

Ruben Aaron C.

Role: Sales Marketing
Industry: Construction
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Jan 2024

The simplest email marketing management tool

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

The integration with the simple CRM

What is your favorite aspect of this product?

Simplicity and great pay-as-you-go plan

What do you dislike most about this product?

It's constantly changing

What recommendations would you give to someone considering this product?

Most of the changes are for good.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Fahad A.

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Jan 2024

Maintaining 100% delivery rate with Brevo

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

The tool is super simple to setup and integrate with your website, especially if you're running on WordPress. The detailed transactional logs make it easy to have track of all emails sent to customers.

What is your favorite aspect of this product?

The transactional email log that lets you see all the details regarding any email sent through Brevo is epic. All emails sent automatically by WooCommerce (through Brevo) are there and you can easily identify if there are any issues with delivery.

What do you dislike most about this product?

It would be good to see a live support, together with slightly faster technical support. The tool itself satisfies to full extent, the only challenge we faced is wait-time when we need support.

What recommendations would you give to someone considering this product?

Make sure to have a webmaster onboard to properly set up all DNS records.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Latest Research

Brevo

What is Brevo?

Company Details

Need Assistance?

Awards & Recognition

Brevo Ratings

91 Likeliness to Recommend

4 Since last award

97 Plan to Renew

1 Since last award

91 Satisfaction of Cost Relative to Value

4 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Brevo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Marketing Automation - B2B

SMS Marketing

Brevo Reviews

Miguel A.

Setting up a campaign is so easy

Likeliness to Recommend

Pros

Ruben Aaron C.

The simplest email marketing management tool

Likeliness to Recommend

Pros

Fahad A.

Maintaining 100% delivery rate with Brevo

Likeliness to Recommend

Pros

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Title

4
Since last award

1
Since last award

4
Since last award

Feature Ratings

Email Delivery

Sales Intelligence & Conversion Rates

SPAM Compliance

Campaign Management

Basic Reporting and Analytics

Contact Database

Segmentation

Mobile Optimized

A/B Testing

Content Authoring

Auto-Responders

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Ease of Implementation

Vendor Support

Breadth of Features

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training