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Brevo
8.8 /10

What is Brevo?

Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details


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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

91 Likeliness to Recommend

4
Since last award

97 Plan to Renew

1
Since last award

91 Satisfaction of Cost Relative to Value

4
Since last award


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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative
6% Neutral
93% Positive

Pros

  • Includes Product Enhancements
  • Respectful
  • Trustworthy
  • Transparent

Feature Ratings

Average 85

Email Delivery

93

Sales Intelligence & Conversion Rates

87

SPAM Compliance

86

Campaign Management

86

Basic Reporting and Analytics

86

Contact Database

86

Segmentation

85

Mobile Optimized

84

A/B Testing

83

Content Authoring

83

Auto-Responders

82

Vendor Capability Ratings

Average 83

Business Value Created

89

Ease of IT Administration

87

Ease of Implementation

85

Vendor Support

84

Breadth of Features

84

Ease of Data Integration

84

Quality of Features

83

Usability and Intuitiveness

83

Ease of Customization

82

Product Strategy and Rate of Improvement

82

Availability and Quality of Training

82

Brevo Reviews

Cristina C.

  • Role: Information Technology
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Fantastic platform for optimizing revenue.

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

I've used this amazing software to develop marketing content for emails and messages, among other platforms.

What is your favorite aspect of this product?

I like that I can boost performance and minimize campaigns through various communication channels, so that we can attract a greater number of customers.

What do you dislike most about this product?

There is nothing about this platform that I dislike; it's a useful tool for communications, sales, and marketing.

What recommendations would you give to someone considering this product?

I would suggest using it to develop marketing campaigns, monitor proposals and customer meetings, and manage the sales flow as it is a versatile tool.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Luule M.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Feb 2024

Brevo is good for email marketing at a fair price

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

Brevo's content is highly dynamic, preventing promotional materials from becoming repetitive and being marked as spam by customers. It provides reports that enable us to assess which users received our emails and which did not. The categorization of lists based on customer types is crucial for us as it helps us determine the kind of promotions and campaigns each group will receive. We chose to use Brevo as it offers an all-encompassing solution for sales and distribution via e-commerce. It aids us in managing promotions for sales and distribution, as well as marketing campaigns, which are vital in the current era.

What is your favorite aspect of this product?

What appeals to me about Brevo is its user-friendly interface as a mass mailer, offering cost-effective solutions for small businesses, thereby making it attainable for those who might not have the same resources as bigger corporations. The features that allow for message review prior to sending and email testing are excellent, ensuring improved outcomes for any mailing campaign. Moreover, our marketing emails sent via Brevo help us adhere to GDPR regulations, thanks to the integrated unsubscribe feature. In summary, Brevo is a practical and efficient mass mailer that provides excellent options for businesses of all scales.

What do you dislike most about this product?

The interaction with my campaign reports and the utilization of my audience through tagging is somewhat restricted. Enhancements to the list/tag feature could make it more practical for sending emails to individuals who engage with a campaign in a specific manner.

What recommendations would you give to someone considering this product?

The software is so cheap that even smaller businesses can use the paid version and on top of that, they offer good customer care support to any technical question, No technical skill is needed to use this tool, which makes it the best software that I can recommend

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Joy K.

  • Role: Information Technology
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

One of the best email software for me

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

The rate at which Brevo delivers emails is truly outstanding. Be it transactional emails, order confirmations, or crucial customer notifications, I have confidence in Brevo's ability to consistently ensure they reach the recipients' inboxes. This has notably enhanced customer engagement and satisfaction, as they receive prompt and precise updates from my business that other similar providers cannot deliver

What is your favorite aspect of this product?

I appreciate the flexibility of selecting my pricing tiers depending on the number of emails I dispatch rather than the quantity of contacts in my account. Even though I have over 20,000 emails in my account, it doesn't imply that I conduct an email campaign to all those addresses each month.

What do you dislike most about this product?

Although Brevo is typically easy to navigate, there are some aspects where the user interface could be enhanced. For instance, the menu layout can occasionally be perplexing, requiring some effort to locate specific features. Furthermore, the size of some email templates is substantial, leading to longer loading times. This can be inconvenient when one is attempting to swiftly set up an email campaign.

What recommendations would you give to someone considering this product?

I would highly recommend this tool to anyone looking to use it for email marketing and social media marketing at a good pricing

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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