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What is Brevo?
Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
4
Since last award
97 Plan to Renew
1
Since last award
91 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Brevo?
Pros
- Includes Product Enhancements
- Respectful
- Trustworthy
- Transparent
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Delivery
Sales Intelligence & Conversion Rates
SPAM Compliance
Campaign Management
Basic Reporting and Analytics
Contact Database
Segmentation
Mobile Optimized
A/B Testing
Content Authoring
Auto-Responders
Vendor Capability Ratings
Business Value Created
Ease of IT Administration
Ease of Implementation
Vendor Support
Breadth of Features
Ease of Data Integration
Quality of Features
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Availability and Quality of Training
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Brevo Reviews
Lorenzo M.
- Role: Sales Marketing
- Industry: Communications
- Involvement: Business Leader or Manager
Submitted Nov 2021
"Good product, many features, results guaranteed"
Likeliness to Recommend
What differentiates Brevo from other similar products?
Ease of use is the real distinctive factor.
What is your favorite aspect of this product?
It's intuitive and this is something you can't find anywhere out there.
What do you dislike most about this product?
Limited functionalities when you need to customise further.
What recommendations would you give to someone considering this product?
First consider your goals, make a preliminary analysis of the real features you'll need by contacting an expert consultant.
Pros
- Client's Interest First
- Includes Product Enhancements
- Helps Innovate
- Enables Productivity
Cons
- Commodity Features
- Leverages Incumbent Status
- Security Frustrates
Harjeet K.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Nov 2021
Affordable option with good opening rate of emails
Likeliness to Recommend
What differentiates Brevo from other similar products?
Sendinblue offers good features at affordable prices. User can easily upgrade the package and customer care team is prompt with replies and sorting the issues
What is your favorite aspect of this product?
Customer care team is prompt and quick in resolving issues related to email marketing. That is the best aspect of sendinblue
What do you dislike most about this product?
Templates are outdated and their are no great drag and drop elements while designing the email marketing templates. That is the one thing i dislike about Sendinblue platform
What recommendations would you give to someone considering this product?
Go for purchasing sendinblue package as it is affordable, reliable, after sales support is good
Pros
- Trustworthy
- Effective Service
- Respectful
- Client Friendly Policies
Cons
- Less Inspiring
Jim G.
- Role: Consultant
- Industry: Media
- Involvement: End User of Application
Submitted Nov 2021
Excellent Product that Integrates with Everything!
Likeliness to Recommend
What differentiates Brevo from other similar products?
Sendinblue, like MailChimp, integrates with just about every digital marketing and business product that's out there. It works and it works really well. Also, with all its features, it's also more cost-effective than its competitors.
What is your favorite aspect of this product?
I like the fact that the Sendinblue system is reliable. I haven't had a technical issue (something not working or not working as advertised) yet. I also like the UI (User Interface). Now that I know where everything is, I'm comfortable with the system.
What do you dislike most about this product?
Working with the email templates takes a little getting used to. I found it a little frustrating, so I contacted their support team (which I generally dislike doing). Their support team, however, is outstanding. They created a short video showing me exactly where to find what I was looking for.
What recommendations would you give to someone considering this product?
I recommend Sendinblue to my clients who run a lot of webinars. I show them how to set up the autoresponders and their email marketing campaigns inside the system. When I first started with Sendinblue, I didn't ready any help files until I got stuck. So, like any other type of software, give yourself a little time to learn how everything works and don't try to rush through it. So, my recommendation would be - don't rush through it when you're first getting started. Take it step-by-step. Then, once it's set up, you'll have a very reliable marketing system for your products or services.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
