What is SAP Marketing Automation Suite?
Deliver meaningful engagements based on customer context and consent, anticipate and deliver on needs with machine-driven intelligence and close the loop on measurement to ensure performance and budget optimization.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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86 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love SAP Marketing Automation Suite?
Pros
- Fair
- Continually Improving Product
- Trustworthy
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Email Marketing Automation
Social Media Marketing Management
Multi Channel Integration
Advanced Campaign Management
Advanced Data Segmentation
Marketing Asset Management
Marketing Analytics
Community Marketing Management
Marketing Workflow Management
Marketing Operations Management
Mobile Marketing Management
Vendor Capability Ratings
Ease of Customization
Quality of Features
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Breadth of Features
Ease of Data Integration
Business Value Created
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
SAP Marketing Automation Suite Reviews
Cira G.
- Role: Industry Specific Role
- Industry: Construction
- Involvement: End User of Application
Submitted Nov 2022
A Great Marketing Platform For Business
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
As a marketing platform, this software offers more than a business needs and comes at a manageable cost too makes it attractive for business use,.
What is your favorite aspect of this product?
I like that the marketing platform is resourceful It is easy to use and makes handling business marketing needs easy
What do you dislike most about this product?
The software great and hasn't failed so I must say it is flawless
What recommendations would you give to someone considering this product?
This software offers the best there is when it comes to marketing and so I recommend it.
Pros
- Performance Enhancing
- Enables Productivity
- Efficient Service
- Inspires Innovation
Lydia .
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Optimize and stable tools available in market
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
There are two main areas where I found this tool more useful and efficient 1. The browser forensics are very potent and enable us to target both known and unknown audiences. 2. The procedures and automation make our lead gen virtually straightforward.
What is your favorite aspect of this product?
The best feature of SAP Marketing Cloud is that it provides real-time client data as well as targeted target group communication with unique quotes. Since many of our audience members view our emails on mobile devices, the responsive design has been beneficial. Overall we had a wonderful and full of benefits journey with it and want to continue we it for further growth.
What do you dislike most about this product?
It can be difficult without a dedicated person to set up, configure, and maintain it. There are fewer professionals in this field. Finding the ideal team for a successful implementation is somewhat difficult.
What recommendations would you give to someone considering this product?
Marketing Cloud contains many APIs that may be used to integrate many systems, including CRM and social media. We mostly use it for lifecycle marketing and working with current clients, so we have a lot of automated campaigns that can respond to contact events. If you combine it with SAP CRM, this will be a good option.
Pros
- Helps Innovate
- Reliable
- Trustworthy
- Caring
Reene L.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Sep 2022
With ease we can end emails to thousands of people
Likeliness to Recommend
What differentiates SAP Marketing Automation Suite from other similar products?
I only utilized this product since it has lead tracking features; this is advantageous because not all market automation solutions have this capability.
What is your favorite aspect of this product?
The great advantage is real-time information, and we can use it without having to worry about data integrity or back-and-forth data transfers. I really enjoy how its integration enables you to use many channels to do marketing activities more quickly and easily while addressing various goals. For the vast majority of our clients, this platform is the best option when comparing price and functionality. I like the two advanced features most e.g. A/B testing and CRM connectivity.
What do you dislike most about this product?
The customer support team is really irresponsible and rude. We have been experiencing issues with the tool for some time, and the customer care team has consistently broken their commitment to call us back to establish a plan to address the issue.
What recommendations would you give to someone considering this product?
The finest marketing solution to employ from SAP is the one that pulls real-time data from online consumer resources, has excellent quality support, and appreciates the active setup advice from the Hybris consultant. If you're also considering its use then you should give it a try.
Pros
- Reliable
- Trustworthy
- Unique Features
- Effective Service