SAP Marketing Automation Suite

What differentiates SAP Marketing Automation Suite from other similar products?

SAP marketing cloud is a fantastic marketing tool that provides real-time data on how customers behave and what they require from a company. The integration was fantastic, and the minimal training allowed us to gain some hands-on time with the product. SAP Marketing Cloud improves client interactions while also increasing their marketing contribution.

What is your favorite aspect of this product?

SAP's segmentation tool is effective. Creating segmentation models is quite simple and quick, and the results allow us to be extremely specific. The users can design conditional messaging based on contact attributes or previous engagement history using a variety of personalization capabilities. There is no coding required, making it extremely simple to implement.

What do you dislike most about this product?

SAP's support and educational tools provide the essentials, but configuration and development assistance is restricted. As a result, there is an excessive reliance on SAP's partners, which is a high long-term and costly commitment. Customer empowerment through greater support and education would improve not only customer satisfaction but also boost future customer satisfaction.

What recommendations would you give to someone considering this product?

The segmentation model is a highly effective and user-friendly tool. The performance is well admired. And tag cloud is quite helpful. The integration with C4C, as well as its profile and account mashup, is operating perfectly. Creating target groups is simple, particularly when considering the usefulness of life target groups.

What differentiates SAP Marketing Automation Suite from other similar products?

The company I work at was looking for a platform that can be suitable for basic to advanced level marketing’s needs for their business and that too under one roof and when we started using SAP in our marketing department we were relieved because it has that charm and talent to cater the needs of small, medium, large or individual plans.

What is your favorite aspect of this product?

This is a relatively good platform with that provides best training materials for you team. They can learn and can learn it in half the time as compared to other software. This is your complete CRM solution for business and you can manage lead, automated marketing, email marketing, and campaigns management with lots of other features included as well in a very robust manner.

What do you dislike most about this product?

First of all, there is no free plan or free trail for this one here and you need to make a decision on your instincts and good words about them. Secondly, it is not available for usage at Android or Mac. You can only use it on Web version, which can be frustrating at times.

What recommendations would you give to someone considering this product?

SAP Marketing Cloud can easily cater the needs of people and small to large firms in a very positive manner. You can rely on them with the best interest for you company in their hands and they will not disappoint you by all means. Give it a try to experience good results in reasonable pricing plans.

What differentiates SAP Marketing Automation Suite from other similar products?

SAP Marketing Cloud is one of the greatest marketing platforms I have come across. It takes you a while but you can easily learn a few things. We switched to many software’s due to unreliability and there is always something off and doesn’t come along with our workflow nature. However, since we have switched SAP Marketing Cloud, we are all pretty much satisfied. It helps our marketing with almost everything.

What is your favorite aspect of this product?

I personally like that it helps teams with joint efforts to pull off work load easily. For example you can design work templates and others can also just edit them and work on the same project together to complete it in less time. There is no one man army, we are all one for major cause.

What do you dislike most about this product?

Separate licensing is not available. You need to get a separate license and you need a budget for that! Customization is also on the edge, it’s not easy and in most of the cases not possible.

What recommendations would you give to someone considering this product?

There is always scope for improvement however it’s a good choice and it can ease your everyday workload. You get the best out of it if you put on a little bit of effort into it. A highly reliable and recommended portal that give you everything you will need under one platform