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Mailchimp
8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
9% Neutral
88% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Segmentation

84

Contact Database

84

Mobile Optimized

84

Auto-Responders

84

A/B Testing

83

SPAM Compliance

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

78

Mailchimp Reviews

Amelie C.

  • Role: Sales Marketing
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Mailchimp automates email marketing.

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

I can maintain better communication with clients without being invasive or spam, keeping marketing on the sidelines and functional without any problem. The content can be more customizable according to the type of client or group of contacts within a list. It has more features than the typical email marketing newsletter. I can cover more clients and I can have leads with Mailchimp.

What is your favorite aspect of this product?

Mailchimp is a good platform that perfectly encourages email marketing that allows continuous growth within the company, with the help of this platform I can create more professional newsletters and also do a / b tests for correct operation. It has analysis functions to be able to know the scope of the emails and if the content sent is being effective. I can manage customer contacts to specify what I am going to send according to the type of customer thanks to the fact that we are based on their criteria.

What do you dislike most about this product?

To personalize or design a template it can be a tedious work, since in cases the images that are uploaded can be put on or moved, making it very out of sync with the text that is inside the template. Also for the creation or addition of a template this platform can be a bit slow, you should optimize it so you can not edit time to send the emails.

What recommendations would you give to someone considering this product?

There are many platforms for email marketing, so if you want to try Mailchimp I recommend using the free trial to know the potential of the reach that you can have if you use this platform, the best of all is that it is very customizable and the marketing is done within Mailchimp is effective.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Devdan A.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Optimization for all types of campaigns.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

MailChimp makes its difference by being a platform with a rapid creation and management of advertising campaigns, I consider that the creation, editing and delivery of all types of advertising campaigns is faster than other platforms. Since we started creating campaigns on this platform, we have completed them in a very short time, since it is enough to insert and modify the information with a few clicks and it can immediately be sent to the contacts. I thank MailChimp for having this quick campaign creation.

What is your favorite aspect of this product?

What attracts me the most about this platform is that it has a wide variety of templates, ready to be inserted in any advertising campaign that is being carried out. I consider that these templates give a great touch of creativity to my campaigns and allow us to place a more optimized design, a design that adds more organization to the information that is inserted and to the images placed.

What do you dislike most about this product?

My negative review goes directly to the forwarding service to "Outlook" emails. Sending advertising campaigns is totally good to other recipients who use another email manager, but when the campaigns are sent to "outlook" emails, these emails take a long time for the person to receive them, taking up to more than 2 hours in which the mail can be received.

What recommendations would you give to someone considering this product?

Marketing, because this platform will greatly optimize the productivity of the advertising campaigns area and will ensure that the client obtains more detailed campaigns with more relevant information about the services of the same. In addition, MailChimp is a very easy-to-use platform, so creating, editing and managing campaigns will be completely simple.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Taylor L.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2020

Get the most out of your email marketing

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

This tool allows me to streamline the work process, being able to easily send emails in bulk without requiring any prior effort. Mailchimp is the platform for email marketing that has come closest to commercial contacts and has been able to establish a more direct and faster contact with customers in an efficient way.

What is your favorite aspect of this product?

Mailchimp has a practical platform which does not require an experience in design practice, since the platform provides a space with tools where you can easily exploit your creativity with the content study assistant. Over time Mailchimp has allowed more customization options to create and edit templates that integrate perfectly with the company. I like being able to manage an email list allowing me to manage, import and load emails more easily and also to be able to group them according to the type of client.

What do you dislike most about this product?

I accept that I have had a good user experience, however the editor can be somewhat clumsy since sometimes the loading time is slow, making this the work process to optimize the creation of emails for marketing a bit slow, especially if an immediate preview is required. The only good thing is that creating templates allows you to streamline this process, however creating a new one will tend to be a rather slow process.

What recommendations would you give to someone considering this product?

It has very good instructions for use, I recommend trying the free version first and doing some tests, however, the whole experience cannot be done for free, nor can you carry out proper email marketing. Mailchimp also adapts to small businesses allowing continued growth without the need to turn to large companies to manage their marketing. Over time Mailchimp has allowed more customization options to create and edit templates that integrate perfectly with the company. I like being able to manage an email list allowing me to manage, import and load emails more easily and also to be able to group them according to the type of client.

Pros

  • Helps Innovate
  • Reliable
  • Trustworthy
  • Inspires Innovation

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