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Mailchimp
8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details


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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative
9% Neutral
88% Positive

Pros

  • Reliable
  • Respectful
  • Acts with Integrity
  • Transparent

Feature Ratings

Average 85

Email Delivery

89

Campaign Management

86

Basic Reporting and Analytics

85

Email Templates

84

Segmentation

84

Contact Database

84

Mobile Optimized

84

Auto-Responders

84

A/B Testing

83

SPAM Compliance

83

Surveys and Polling

83

Vendor Capability Ratings

Average 82

Ease of Implementation

85

Business Value Created

84

Usability and Intuitiveness

83

Ease of Data Integration

83

Ease of Customization

82

Quality of Features

82

Ease of IT Administration

82

Breadth of Features

81

Product Strategy and Rate of Improvement

81

Availability and Quality of Training

80

Vendor Support

78

Mailchimp Reviews

Alisson L.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2021

Simple solution for email marketing development

Likeliness to Recommend

9 /10

What differentiates Mailchimp from other similar products?

Mailchimp's main objective for me is to be able to integrate newsletters within the website since keeping customers with updates and promotions is a simple task since I can easily apply email marketing since it provides me with tools that are very customizable for sending mass of emails from campaigns, newsletters, promotions, updates, etc. I use Mailchimp with my work team in order to distribute the tasks depending on the type of email that is going to be sent, helping this to optimize the work process since we talk about mass emails for our clients.

What is your favorite aspect of this product?

It has an analytical tool that allows us to determine the way in which email marketing is done or we inform about the client of something. I can establish lists so that I can send certain content to clients, this helps us to have variety for our clients. I can easily filter users who practically do not see an activity within the sent email, this is possible thanks to the fact that this platform has an analytics of when an email is opened or not, if they have clicked or if the majority of emails has gone to spam. Its email editor is very complete and rich, allowing easy email creation.

What do you dislike most about this product?

Not very intuitive interface, they should make some small improvements such as shortcuts or rearrange certain things within the panel. As well as improving the ease in which email lists are managed. I have used the basic plan very little but I find it a bit wrong that they cannot contain email verification, this is a big disadvantage since you cannot really measure the impact with our sent emails. The only complicated thing that I can see in Mailchimp is the implementation is very complex, this requires investment of time and if it is very difficult, investment of personnel for it.

What recommendations would you give to someone considering this product?

I recommend looking and analyzing the different features that each Mailchimp plan brings since from my own experience I have noticed that certain functions that are necessary are found in certain more advanced plans, check if your return on investment is convenient to update the plan if required. You can create a good section for your advertising and email sales,adapting to your needs to be able to reach out to potential clients.It simply helps your business grow regardless of whether it is large or small since this Mailchimp allows you to exploit email marketing in a very easy way, helping beginners to have a good experience without learning

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity
  • Efficient Service

Katie C.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2020

Easy to use but customer support lacking.

Likeliness to Recommend

5 /10

What differentiates Mailchimp from other similar products?

I’m honestly not sure.

What is your favorite aspect of this product?

I find it pretty convenient to use.

What do you dislike most about this product?

The customer service support isn’t great.

What recommendations would you give to someone considering this product?

Not to expect a lot of help from customer support.

Pros

  • Helps Innovate
  • Trustworthy
  • Altruistic
  • Acts with Integrity

Cons

  • Slower Product Innovation
  • Less Reliable
  • Less Performance Enhancing

Katie S.

  • Role: Sales Marketing
  • Industry: Education
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2020

Great software - extremely easy to use!

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

Simplicity and price

What is your favorite aspect of this product?

Incredibly simple to use!

What do you dislike most about this product?

Lack of features and creativity - often limited by blocks

What recommendations would you give to someone considering this product?

Depending on the amount of contacts in your database you will assess the monthly cost of the plan

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular Mailchimp Comparisons

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