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What is HubSpot Marketing Hub?

From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together for less hassle, more control, and an inbound marketing strategy that actually works.

Company Details


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Awards & Recognition

HubSpot Marketing Hub won the following awards in the Marketing Platforms - Enterprise category

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HubSpot Marketing Hub Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot Marketing Hub.

91 Likeliness to Recommend

98 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+93 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot Marketing Hub?

1% Negative
3% Neutral
96% Positive

Pros

  • Effective Service
  • Performance Enhancing
  • Transparent
  • Helps Innovate

Feature Ratings

Average 87

Email Marketing Automation

90

Advanced Campaign Management

89

Marketing Asset Management

88

Marketing Workflow Management

88

Marketing Analytics

86

Marketing Operations Management

86

Social Media Marketing Management

86

Multi Channel Integration

85

Community Marketing Management

85

Mobile Marketing Management

85

Advanced Data Segmentation

84

Vendor Capability Ratings

Average 85

Ease of Implementation

88

Business Value Created

88

Breadth of Features

88

Quality of Features

86

Availability and Quality of Training

86

Ease of Data Integration

85

Ease of Customization

85

Ease of IT Administration

84

Product Strategy and Rate of Improvement

84

Usability and Intuitiveness

84

Vendor Support

82

HubSpot Marketing Hub Reviews

Marc C.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jun 2022

Powerful tool for marketing.

Likeliness to Recommend

10 /10

What differentiates HubSpot Marketing Hub from other similar products?

Whether it's for email marketing, social campaigns, or SEO results, HubSpot allows me to monitor critical metrics in one convenient location. Instead of needing to monitor many platforms for statistics, it serves as a one-stop shop, allowing us to more simply combine the plan for various marketing channels. We're becoming better at determining who we're reaching and who we're not. The reports assist us in keeping track of new contacts and assist us in our job by displaying the sources of new connections, such as Salesforce or other integrations, as well as offline sources, with the way we can put it up and automate it.

What is your favorite aspect of this product?

HubSpot Marketing Hub appears to have an excellent knowledge of the sorts of tools that marketing departments need and has grouped them all together in one location, I can present customized information, forms, and graphics to individual people depending on various contact lists using Hubspot smart content function for emails and landing sites.

What do you dislike most about this product?

In some cases, the HubSpot Marketing Hub navigation interface can be a bit tricky to understand. Hierarchies are not always intuitive. Especially at first, it can take some time to find what you need. The summon button is used in all upsell emails because it's certainly cleaner than the other button links, but the CTA system is pretty clunky compared to Hubspot liquidity. However, I know Hubspot is planning improvements and cares about its users. I know this because they sent a survey a few weeks ago to get specific feedback on the CTA button.

What recommendations would you give to someone considering this product?

HubSpot Marketing Hub definitely has you covered if you require a robust platform for marketing campaign planning, posting, tracking, and analysis. It is, without a doubt, the industry's leading tool of its sort at the time. Check out some of their classes on how to utilize different elements of Hubspot to get a better understanding of how it works, even though it's really simple to learn and use.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Enables Productivity

José M.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Easy to use, automatic, with good insights and aff

Likeliness to Recommend

9 /10

What differentiates HubSpot Marketing Hub from other similar products?

Their customer support

What is your favorite aspect of this product?

The layout!

What do you dislike most about this product?

The automation

What recommendations would you give to someone considering this product?

Please invest in this product!

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

William G.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2022

Useful for Promoting Your Products.

Likeliness to Recommend

8 /10

What differentiates HubSpot Marketing Hub from other similar products?

You can't beat it! Hubspot is a great place to start if you're just getting started in Marketing or are still learning the ropes. More advanced users will find it a joy to work with forms in their digital marketing campaigns. Follow-up emails, which we've designed specific interfaces and applications for, have proven to be an effective tool for converting potential customers. When it comes to adopting and designing new marketing strategies, HubSpot Marketing Hub is an excellent tool.

What is your favorite aspect of this product?

Automated Email Sequences and Personalized Emails wonderful experience for users! Landing Page Builder is a great tool, as well as Email Marketing. There is also a terrific dashboard, and all of the integrations work properly to provide important insights that are valuable to the overall business.

What do you dislike most about this product?

The ability to more easily navigate the page has been improved. Most websites give the option of sending text when you press enter in a text box, but here you have to move the mouse and click, which is awkward and even annoying.

What recommendations would you give to someone considering this product?

If you don't use the tools available, you'll miss out on a lot of potential value. a fantastic tool that covers all bases.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Effective Service
  • Caring
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