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GetResponse

GetResponse

Composite Score
8.5 /10
CX Score
8.8 /10
Category
GetResponse
8.5 /10

What is GetResponse?

GetResponse is a comprehensive marketing software platform that helps you create content, boost sales, and increase traffic to your business online. Integrated email marketing, autoresponders, and landing pages let you automate essential tasks and launch effective marketing campaigns. Advanced analytics make it easy to track conversions, leads, and ROI, and learn what your customers want. Customizable template scenarios do the heavy lifting for you — no coding necessary.

Company Details


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Awards & Recognition

GetResponse won the following awards in the Email Marketing category

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GetResponse Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on GetResponse.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+96 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love GetResponse?

1% Negative
0% Neutral
99% Positive

Pros

  • Reliable
  • Unique Features
  • Inspires Innovation
  • Altruistic

Feature Ratings

Average 86

Auto-Responders

89

Campaign Management

88

Dynamic Content

88

Email Templates

87

Email Delivery

87

Segmentation

86

Sales Intelligence & Conversion Rates

86

Basic Reporting and Analytics

85

A/B Testing

85

SPAM Compliance

84

Content Authoring

83

Vendor Capability Ratings

Average 85

Breadth of Features

88

Quality of Features

88

Ease of Implementation

87

Usability and Intuitiveness

87

Ease of Customization

86

Business Value Created

86

Vendor Support

86

Product Strategy and Rate of Improvement

84

Availability and Quality of Training

83

Ease of IT Administration

83

Ease of Data Integration

81

GetResponse Reviews

Bùi H.

  • Role: Sales Marketing
  • Industry: Telecommunications
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2023

Professional Email Marketing for Everyone

Likeliness to Recommend

9 /10

What differentiates GetResponse from other similar products?

One of the main features that differentiates GetResponse from other similar products is its Autofunnel feature1. This is a tool that helps you create and manage online sales funnels, from landing pages to payment processing to email marketing. You can choose from over 40 ready-made scenarios or create your own custom funnel. Autofunnel lets you track and optimize your conversions, as well as integrate with various e-commerce platforms such as Shopify, WooCommerce, Etsy, and more.

What is your favorite aspect of this product?

My favorite aspect of this product is its email marketing features. GetResponse has a powerful email marketing tool with smart automation features. You can create and send beautiful newsletters with drag-and-drop editor, or choose from hundreds of templates. You can also segment your audience, personalize your messages, and test different versions with A/B testing. GetResponse also has a high deliverability rate of 99.5%, which means your emails are more likely to reach your subscribers’ inboxes.

What do you dislike most about this product?

One of the things I dislike most about this product is its analytics. GetResponse provides some basic reports and statistics on your email campaigns, webinars, and funnels, but they are not very detailed or comprehensive. You can integrate GetResponse with Google Analytics or other third-party tools, but that requires extra steps and costs. I think GetResponse could improve its analytics by providing more insights and recommendations on how to optimize your marketing performance

What recommendations would you give to someone considering this product?

Try the free plan first to see if it meets your needs and expectations. The free plan lets you use a cut-down version of GetResponse indefinitely, as long as your list remains under 500 records in size. Compare the different pricing plans and features to find the best fit for your budget and goals. The paid plans range from $15 to $999 per month, depending on the number of subscribers and the level of functionality you want. You can also get discounts if you pay upfront for 1 or 2 years of service. Explore the various integrations and add-ons that GetResponse offers. GetResponse can work with many other

Pros

  • Reliable
  • Performance Enhancing
  • Enables Productivity
  • Trustworthy

Brian G.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Very powerful tool, highly recommended.

Likeliness to Recommend

10 /10

What differentiates GetResponse from other similar products?

The ability to manage all of your small to medium-sized business's needs from a single, centralized dashboard; access to a wide variety of Landing page templates; assistance with gathering contact information from website visitors; management of your email marketing campaigns; and, finally, automation of your email outreach. Construct a path that guides your target audience to your desired outcome, and what else can you ask for? The Page has all of the relevant information.

What is your favorite aspect of this product?

Being a busy person, I appreciate how simple it is to accumulate a mountain of unread messages. Every day, I send out a newsletter to my mailing list, and then, after a week or two, I go back and put the emails to an autoresponder that I use for new leads who haven't been receiving the original newsletters. This really facilitates my work and helps me to reduce my platform time without sacrificing productivity. What's more, I appreciate the Spam Score function, which assists in avoiding having my mails categorized as spam. Your message won't be read if it ends up in spam.

What do you dislike most about this product?

In my opinion, the landing page might use some additional features. Too much or too little is preloaded into templates, in my experience. More features like those found in ClickFunnels or Builderall would be great. GetResponse might be more useful if it allowed users to build sales funnels and accept payments on the platform. I know I'm not alone in preferring centralized locations for my work-related needs.

What recommendations would you give to someone considering this product?

If you're just starting out with marketing automation but want access to a robust platform without the associated steep learning curve, GetResponse is a solid option. While it does appear to offer a robust set of tools for generating automated sequences, it is not the answer for widespread industry adoption. Also, given the increased levels of competition in the market, the price may seem high in comparison to other options.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

HARSHIL R.

  • Role: Information Technology
  • Industry: Engineering
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2025

Fantastic product high cost

Likeliness to Recommend

9 /10

What differentiates GetResponse from other similar products?

As per my knowledge and uses GetResponse's comprehensive all-in-one marketing platform, which combines email marketing, marketing automation, webinars, and landing pages, differentiates it from other similar products, offering a robust and streamlined solution for businesses.

What is your favorite aspect of this product?

My favorite aspect of GetResponse is its intuitive drag-and-drop email builder and automation workflow editor, making it easy to create and customize email campaigns and automate marketing processes without requiring extensive technical expertise.

What do you dislike most about this product?

I dislike that GetResponse's pricing plans can become costly for larger subscriber lists or more advanced features, and some users may find the interface overwhelming due to the numerous features and options available.

What recommendations would you give to someone considering this product?

I would recommend starting with GetResponse's free trial to test its features and automation capabilities, carefully evaluating the pricing plans to ensure they align with your business needs, and exploring the extensive library of tutorials and support resources to maximize the platform's potential.

Pros

  • Reliable
  • Performance Enhancing
  • Trustworthy
  • Altruistic

Cons

  • Slower Product Innovation
  • Less Respectful
  • Leverages Incumbent Status

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