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Brevo

8.8 /10

67 Reviews Write a Review

What is Brevo?

Brevo (formerly SendinBlue) is a self service solution for companies to send emails and SMS. Born of the need to effectively and easily manage marketing campaigns independently, Brevo is for both beginners and advanced users.

Company Details

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Awards & Recognition

Brevo won the following awards in the Email Marketing category

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2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

4 Top Rated Features

2022

Brevo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Brevo.

91 Likeliness to Recommend

4
Since last award

97 Plan to Renew

1
Since last award

91 Satisfaction of Cost Relative to Value

4
Since last award

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Emotional Footprint Overview

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Brevo?

1% Negative

6% Neutral

93% Positive

Pros

Includes Product Enhancements
Respectful
Trustworthy
Transparent

Feature Ratings

Average 85

Email Delivery

Sales Intelligence & Conversion Rates

SPAM Compliance

Campaign Management

Basic Reporting and Analytics

Contact Database

Segmentation

Mobile Optimized

A/B Testing

Content Authoring

Auto-Responders

Vendor Capability Ratings

Average 83

Business Value Created

Ease of IT Administration

Ease of Implementation

Vendor Support

Breadth of Features

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training

Also Featured in...

Marketing Automation - B2B

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View Brevo in this category (opens in a new tab)

SMS Marketing

Translation missing: en.product_page.ratings.score 8.9

View Brevo in this category (opens in a new tab)

Brevo Reviews

Dorota S.

Role: Sales Marketing
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted May 2022

"Effective marketing tool"

Likeliness to Recommend

9 /10

What differentiates Brevo from other similar products?

It is well priced, easy to use and has many features.

What is your favorite aspect of this product?

There are several advantages to this email marketing platform, such as its ability to be readily integrated with any other service and its ability to acquire prospective customers' email addresses using an online form. Using this tool, you may create an email marketing campaign in a matter of minutes.

What do you dislike most about this product?

To now, I have found nothing to be dislikable about this platform; it is a low-cost email marketing tool that anybody can use, and it allows users to generate and send emails rapidly.

What recommendations would you give to someone considering this product?

I suggest trying this tool's trial version and then upgrading to subscription plans for additional features if you run into any email marketing troubles.

Pros

Unique Features
Efficient Service
Effective Service
Saves Time

Cait V.

Role: Sales Marketing
Industry: Electronics
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2022

Below average but gets the job done

Likeliness to Recommend

7 /10

What differentiates Brevo from other similar products?

Ease of integration

What is your favorite aspect of this product?

Multiple campaigns

What do you dislike most about this product?

Limited feature depth

What recommendations would you give to someone considering this product?

Great for simple email campaigns

Pros

Inspires Innovation
Includes Product Enhancements
Helps Innovate
Continually Improving Product

Cons

Leverages Incumbent Status

Marco C.

Role: C-Level
Industry: Communications
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Apr 2022

Exceptional alternative to Mailchimp

Likeliness to Recommend

10 /10

What differentiates Brevo from other similar products?

You can find countless mail marketing tools on the market. Sendinblue is a solid solution with a very complete documentation, tutorials and even a full-fledged training course for all clients. Their support team is knowledgeable and quick to respond to queries.

What is your favorite aspect of this product?

The marketing automation module is easy to use, thanks to its drag and drop interface. As a UE business, I also especially appreciate the GDPR compliance and special attention to this very important legal aspect.

What do you dislike most about this product?

There aren't many mail templates to choose from. I'd also appreciate more guidance in defining automations, but this is a part of Sendinblue paid offering, so I can't really complain.

What recommendations would you give to someone considering this product?

If you're looking for a more convenient alternative to Mailchimp, try Sendinblue. It won't disappoint you.

Pros

Reliable
Performance Enhancing
Enables Productivity
Trustworthy

Cons

Commodity Features

Latest Research

Brevo

What is Brevo?

Company Details

Need Assistance?

Awards & Recognition

Brevo Ratings

91 Likeliness to Recommend

4 Since last award

97 Plan to Renew

1 Since last award

91 Satisfaction of Cost Relative to Value

4 Since last award

Emotional Footprint Overview

+90 Net Emotional Footprint

How much do users love Brevo?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Sales Intelligence & Conversion Rates The ability to track conversion rates and ROI from email campaigns.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

Content Authoring The ability to create emails including body copy, ability to include graphics and test the content view.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Also Featured in...

Marketing Automation - B2B

SMS Marketing

Brevo Reviews

Dorota S.

"Effective marketing tool"

Likeliness to Recommend

Pros

Cait V.

Below average but gets the job done

Likeliness to Recommend

Pros

Cons

Marco C.

Exceptional alternative to Mailchimp

Likeliness to Recommend

Pros

Cons

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Title

4
Since last award

1
Since last award

4
Since last award

Feature Ratings

Email Delivery

Sales Intelligence & Conversion Rates

SPAM Compliance

Campaign Management

Basic Reporting and Analytics

Contact Database

Segmentation

Mobile Optimized

A/B Testing

Content Authoring

Auto-Responders

Vendor Capability Ratings

Business Value Created

Ease of IT Administration

Ease of Implementation

Vendor Support

Breadth of Features

Ease of Data Integration

Quality of Features

Usability and Intuitiveness

Ease of Customization

Product Strategy and Rate of Improvement

Availability and Quality of Training