What is Customer Relationship Management - Midmarket (CRM) Software?
Customer Relationship Management (CRM) software enables an organization to manage the complete customer lifecycle and capture, integrate and analyze data across all customer touchpoints. The best CRM software suites allow organizations to increase customer loyalty, improve marketing effectiveness and sales productivity.
A successful CRM strategy starts with well-defined business objectives. It also includes detailed functionality requirements, a sound methodology for provider due diligence and selection, and a solid end-user training and support program. Choosing a software provider with a track record of strong customer relationships will improve your chances of CRM success.
Common Features
Collaboration | Mobile | Analytics and Reporting | Sales Management | Marketing Management | Customer Service Management | Quote Contract and Proposal | Account and Contact Management | Telephony and Call Center Management | Activity and Workflow Management | Lead Management
Date compared on May 14, 2024