What is Account-Based Marketing (ABM) Software?
Account-Based Marketing (ABM) platforms enable marketers to align sales and target accounts with customized marketing programs. ABM engages accounts and buyers with marketing and sales support through web personalizations, targeted advertising and account-based email campaigns and provides key insights into buyer intent, engagement and account planning.
Common Features
Unified Sales and Marketing Funnel | Multichannel Campaign Management | Account-Based Advertising | Personalization/Audience Targeting | Account Analytics & Measurement | Customer Journey Modelling | Team Alerts | Artificial Intelligence / Machine Learning
Date compared on May 11, 2024