Choose a Consumerization Strategy

Find the right path for your organization.

Your Challenge

  • Pressure to bring consumer devices and applications into the organization has mounted in recent years. Users (some of whom are business executives) continue to bring devices and apps into the workplace despite limited organizational readiness.
  • 'Gatekeepers' in IT, and elsewhere in the organization, express reservations about adoption of consumer technology. The CIO must address these legitimate concerns to proceed effectively.
  • The business case for consumer technology remains somewhat uncertain, making it difficult for CIOs to access funding for their chosen adoption strategy.

Our Advice

Critical Insight

  • A ‘limited’ strategy for consumerization adoption allows the CIO to address the demands of most users in an affordable, secure way. This strategy limits the range of functionality to email, calendar, and apps. It is an attractive option for the CIO who wants to make the minimum possible investment in consumerization.
  • CIOs should always weigh the benefits of a more open strategy for adoption, which allows for access to business data from consumer devices. The assessment of whether to proceed should look at organizational needs as well as organizational capabilities that can facilitate the adoption.
  • Elements of the strategy include policy (for consumer devices and unmanaged apps), budget, and reimbursement. All elements of the strategy must line up for the strategy to succeed.

Impact and Result

  • Make sure you don't leave money on the table by having a knee-jerk, defensive reaction.
  • Go from reactive to proactive: turn consumerization to your advantage.


  • Alberta Finance and Enterprise
  • Bayshore Home Health
  • City of Elliott Lake
  • Hyatt Hotels Corporation
  • North Central Texas Council of Governments
  • Pembina Trails School Division
  • Perkins+Will
  • Sure
  • Resource International
  • Taminco
  • An additional 13 companies contributed to this research. Due to the sensitivity of the information, their identities will be kept confidential.

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See how all the steps you need to take come together, with tools and advice to help with each task on your list.

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Get to Action

  1. Learn about the options for consumerization adoption

    Take the right steps to adopt consumerization.

  2. Learn about current trends in consumerization of IT

    Prepare the enterprise for things to come.

  3. Review a consumerization success story

    Learn key lessons for your own adoption.

  4. Measure organizational and situational characteristics

    Choose the right path for the organization.

  5. Assess the outcome of the consumerization pilot

    Determine whether you should proceed with a full-scale adoption.

Guided Implementation Icon Talk to an Analyst

Our analyst calls are focused on helping our members use the research we produce, and our experts will guide you to successful project completion.

  • Book an Analyst Call on this topic. You can start as early as tomorrow morning. Our analysts will explain the process in your first call.
  • Get advice from a subject matter expert. Each call will focus on explaining the material and helping you to plan your project, interpret and analyze the results of each project step, and setting the direction for your next project step.

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Strategy & Governance Map

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Search Code: 51677
Published: January 19, 2012
Last Revised: January 19, 2012

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