Sportsbook Activity Template

Author(s): Elizabeth Silva, Larry Fretz

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Organize the outputs of the activities of the blueprint Embrace a Sportsbook to Drive Fan Experience and Engagement by using this template. Activities you can document in this template are:

  • Discover your key stakeholders
  • Identify the legislation and regulations in your jurisdiction
  • Create fan profiles
  • Develop fan journey maps
  • Conduct a PESTLE analysis
  • Conduct a strategic analysis to identify core competencies
  • Weigh the value for each characteristic that defines the business models for sports betting
  • Choose your approach with a digital/retail decision tree
  • Sportsbook vendor decision point
  • Develop an effective training and information program

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