Embrace a Sportsbook to Drive Fan Experience and Engagement – Phases 1-2

Author(s): Elizabeth Silva, Larry Fretz

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Use this blueprint to evaluate your sports betting environment, identify your sportsbook business model, and analyze various sportsbook vendor platforms. It includes the following sections:

  • Executive Summary
  • Phase 1: Identify the Sportsbook Business Model That Reinforces the Drivers of Your Organization
  • Phase 2: Analyze the Sportsbook Platform Solutions and Prepare for Your Contract

Develop a sportsbook initiative that will maximize customer entertainment, fan engagement, and your revenues by selecting a business model. Base your decision on determining your environmental factors, assessing the available sportsbook vendors and platforms, conducting a requirements gathering process, and reviewing your contract(s).

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