Sportsbook Business Model Selection Tool

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Use this tool alongside the blueprint Embrace a Sportsbook to Drive Fan Experience and Engagement. Document the activity outputs, business model characteristic weightings, and tolerances to discover which sportsbook business model is best suited to your organization. Activities include:

  • Document the results of your PESTLE analysis
  • Assign each sportsbook characteristic a weighting
  • Understand how your tolerance toward a given business model's characteristics will influence the type of business model selected
  • Adjust each characteristic to match your organization's desired level of tolerance

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