Select and Implement a Web Experience Management Solution – Phase 1: Launch the WEM Project and Collect Requirements


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For your business to leverage WEM technology, proper project planning and stakeholder engagement must occur at the beginning of the project. An evaluation of the current WEM architecture strategy must be performed prior to project planning to ensure success.

Review the merits of implementing a dedicated WEM platform, structure the selection team, and set baseline marketing metrics you hope to achieve via WEM deployment.

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Search Code: 79635
Published: January 20, 2016
Last Revised: January 12, 2016

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