Applications - Briefs and Notes

Exploring Opportunities for Acceleration From the Office of the Auditor General of Canada's '2023 Report 7 – Modernizing Information Technology Systems'

We outline our point of view on the current state of modernization in the Canadian federal government and offer our latest playbook and frameworks to support GC leaders in...

Selecting the Right Share of Voice Platform to Manage and Monitor Your Influence

This article helps you understand the impact of SOV on your company and why tracking it is essential. It also provides details on how to evaluate the available platforms.

Top 3 AI Digital Marketing Use Cases and Tools

Discover how AI is transforming digital marketing with high-impact use cases. Learn strategies for AI lead generation, AI personalization, and AI SEO that boost ROI and...

Navigating the Frontier: Generative AI's Promise and Peril for Product and Product Marketing Managers

Product managers and product marketing managers have historically taken advantage of the opportunities of AI, but generative AI presents unknowns and risks that must be...

The Impact of AI in Establishing Strong Brands

This article delves into AI's influence on brand management, focusing on performance enhancement and consistency. It covers AI-generated presentations, asset management,...

Navigating Exponential Technology Leadership and Current Events in the Canadian Public Sector – Summer 2023

Housing shortages! Reinventing the RCMP! Budget shortages! Forest fires! The headlines seem to swing from one crisis to the next and back again these days, and our elected...

Attract and Convert B2B SaaS Customers With Effective Email Marketing

​The days of not knowing and understanding your customer are gone. Read that line again. Gone. Email algorithms will quickly deposit brands with a poor reputation into the...

Preparing for Ontario’s Provincially Mandated Municipal Maturity Assessment

Ontario has announced that regional facilitators will assess the upper-tier municipalities of Durham, Halton, Niagara, Simcoe, Waterloo, and York. To our Ontario municipal...

Sunset or EOL a Software Product in a Cloud Environment

By following established EOL guidelines, companies can effectively communicate with their customers about the EOL process, including timelines, migration options, and data...

IT Budgets Look Flat, Marketing Needs to Lead Through the Economic Challenges

Identify your buyer’s budget challenges and create new marketing opportunities in a contracting budget situation.
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