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Navigating the Frontier: Generative AI's Promise and Peril for Product and Product Marketing Managers

Author(s): Joanne Correia

Product managers and product marketing managers have historically taken advantage of the opportunities of AI, but generative AI presents unknowns and risks that must be managed carefully to stay competitive.

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Generative AI, Product Marketing, Data-Driven Decision-Making, Market Research, Competitive Analysis, Price Optimization, Customer Feedback Analysis, Natural Language Processing, Automation, B2B Software, Business Drivers, Revenue Enhancement, Cost Reduction, Innovation, Risk Mitigation, Artificial Intelligence, Data Analytics, Product Marketing Managers, B2B Software Professionals, AI Enthusiasts
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