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Applying lead scoring within your lead management software optimizes your lead generation engine. This phase calls for marketers to apply their model and begin delivering...
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Scoring leads against your ideal customer profile and prospect engagement is an iterative process. This phase gives marketers a toolkit to build and test your lead...
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Lead scoring increases marketing ROI and sales productivity. This blueprint enables marketers to build their own scoring methodology and deliver better qualified leads to...
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Use this blueprint and supporting tools to interview customers and prospects and deepen your organization's understanding of buyer personas and journey to increase...
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The Build a More Effective Go-to-Market Strategy Storyboard includes the Executive Brief to align your team on a shared GTM strategy vision, as well as Phases 1 - 3 that...
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Provides guidance and tools to perform a brand diagnostic, measure performance, highlight areas for improvement, and make data-driven recommendation and decisions to fix...
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88% of marketing professionals are unsatisfied with their ability to convert leads, but poor lead conversion is just a symptom of a much larger problem with the lead gen...
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Rethink the way job descriptions are used and the process to create and update them. Support the adoption of a streamlined process to transform job descriptions from a...
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Design an employee experience that will keep your organization competitive in the talent landscape.
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Given their proximity and daily interactions with employees, frontline managers are best suited to support employees through change. Equip frontline managers with the...
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