Diagnose and Optimize Your Lead Gen Engine Storyboard

Author(s): Terra Higginson

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Globally, B2B SaaS marketers without a well-running lead gen engine will experience:

  • A low volume of quality leads from their website.
  • A low conversion rate from their website visitors.
  • A long lead conversion time compared to competitors.
  • A low volume of organic website visitors.

88% of marketing professionals are unsatisfied with their ability to convert leads (Convince & Convert), but poor lead conversion is just a symptom of a much larger problem with the lead gen engine. Without an accurate lead gen engine diagnostic tool and a strategy to fix the leaks, marketers will continue to waste valuable time and resources.

Even though lead generation is a critical element of marketing success, marketers struggle to fix the problems with their lead gen engine due to:

  • A lack of resources.
  • A lack of budget.
  • A lack of experience in implementing effective lead generation strategies.
Most marketers spend too much on acquiring leads and not enough on converting and keeping them. For every $92 spent acquiring customers, only $1 is spent converting them (Econsultancy, cited in Outgrow). Marketers are increasingly under pressure to deliver high-quality leads to sales but work under tight budgets with inadequate or inexperienced staff who don’t understand the importance of optimizing the lead generation process.

With a targeted set of diagnostic tools and an optimization strategy, you will:

  • Uncover the critical weakness in your lead generation engine.
  • Develop a best-in-class lead gen engine optimization strategy that builds relationships, creates awareness, and establishes trust and loyalty with prospects.
  • Build profitable long-term customer relationships.
Organizations who activate the findings from their lead generation diagnostic and optimization strategy will decrease the time and budget spent on lead generation by 25% to 50%. They will quickly uncover inefficiencies in their lead gen engine and develop a proven lead generation optimization strategy based on the diagnostic findings.

View the Complete Blueprint:

Diagnose and Optimize Your Lead Gen Engine

Quickly and easily pinpoint any weakness in your lead gen engine so that you stop wasting money and effort on ineffective advertising and marketing.

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