Enterprise Applications - Tools

Build, Buy, or Shut It Down Workbook

A structured product strategy workbook to help you prioritize strategy activities and build a product roadmap to ensure success.

Customer Satisfaction Metrics Diagnostic

Determine which customer satisfaction metrics you should really be measuring.

Customer Satisfaction Metrics Library

Find the right customer satisfaction metrics and definitions.

AI Use Cases

A comprehensive repository of AI use cases across the Technology and Marketing Management framework.

AI Evaluation Tool

Flesh out your AI use cases and create AI initiatives with assigned value and readiness scores. Rank and present your highest-scoring AI initiatives.

Marketing Budget Worksheet for Software & Technology Companies

The Marketing Budget Worksheet for Software and Technology Companies is a comprehensive tool that allows you to create a marketing budget based on your annual recurring...

Sales Enablement Strategy Executive Presentation

A boardroom-ready deck that captures the high-value initiatives to enhance the organization’s sales enablement processes.

Sales Enablement Maturity Diagnostic

Benchmark your current sales enablement process maturity and derive concrete initiatives for improvement.

Business and Buyer Alignment Worksheet

This tool helps companies align business needs with the needs of the customers in order to ensure a successful website redesign.

Website Content Audit Worksheet

This tool provides marketers with a way to conduct a content audit of their website and then plan for website redesign content updates.
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