Enterprise Applications - Research Notes

Proactive Brand Management

Discover and address brand weaknesses to boost B2B sales. Ensure website and social media consistency, enhance user experience, and maintain cohesive brand messaging for...

Prepare for Your First Jump Into AI for Marketing and Sales by Minimizing Risk

Should B2B technology companies change their timelines for the use of AI in marketing, sales, and customer success?

Conversational AI: The Future of Customer Experience, Sales, and Marketing

A novel method to interact with customers that is human-like, customizes experiences for many, and improves sales and marketing efficiency.

Charting New Horizons: Navigating Economic Shifts With Evolving IT Budgets and Marketing With a Full-Funnel Strategy

The Annual CIO Surveys from 2023 and 2024 reveal a shift from stagnant IT budgets to stabilizing ones, with @78% reporting growth, highlighting marketing’s evolving role...

Info-Tech’s Tech Trends 2024: Insights for Product and Marketing

This article offers an overview of Info-Tech’s top tech trends in 2024 related to product marketing, exploring how customers will approach investments in AI, spatial...

Selecting the Right Share of Voice Platform to Manage and Monitor Your Influence

This article helps you understand the impact of SOV on your company and why tracking it is essential. It also provides details on how to evaluate the available platforms.

Top 3 AI Digital Marketing Use Cases and Tools

Discover how AI is transforming digital marketing with high-impact use cases. Learn strategies for AI lead generation, AI personalization, and AI SEO that boost ROI and...

Navigating the Frontier: Generative AI's Promise and Peril for Product and Product Marketing Managers

Product managers and product marketing managers have historically taken advantage of the opportunities of AI, but generative AI presents unknowns and risks that must be...

The Impact of AI in Establishing Strong Brands

This article delves into AI's influence on brand management, focusing on performance enhancement and consistency. It covers AI-generated presentations, asset management,...

Attract and Convert B2B SaaS Customers With Effective Email Marketing

​The days of not knowing and understanding your customer are gone. Read that line again. Gone. Email algorithms will quickly deposit brands with a poor reputation into...
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