Develop an iGaming Strategy

Let the games begin: build an iGaming strategy that will keep patrons hooked and attract new business.

Onsite Workshop

Info-Tech’s blueprint will help you navigate these iGaming challenges:

  • It can be difficult to navigate the regulatory environment. Delaying the development of an iGaming strategy could result in delays in understanding and processing regulatory approvals.
  • iGaming is a greenfield industry and there are minimal resources or guidance to leverage. The only way to deal with unforeseen circumstances is to foray into the territory early to build first-mover advantages.
  • Your competitors are on the exact same footing when it comes to iGaming. Established competitors with stronger brand awareness can take the lead in acquiring new players and/or even luring your player base away.

Info-Tech recommends developing an iGaming strategy because:

  • Recently, regulations in some US states have changed, enabling brick and mortar gambling institutions to incorporate wager-based iGaming.
  • The profits associated with iGaming are not solely limited to wager-based playing. In states that have not regulated online gaming, brick and mortar casinos can increase market share and reach new customers by implementing a play-for-fun iGaming model.
  • Evidence suggests that the net impact of regulated online gaming is an increase in casino and tax revenue. While some revenue might be drawn off the land-based casino, the increased revenue far surpasses the potential losses.

Module 1: Analyze requirements

The Purpose

  • Understand the iGaming opportunity.
  • Understand the purpose of environmental scan and importance to the viability of the iGaming strategy.
  • Develop user scenarios.
  • Develop use cases and leverage them to draft requirements.

Key Benefits Achieved

  • Continuously gauge organizational and external readiness for iGaming.
  • Sequentially develop user scenarios, use cases, and draft requirements.

Activities: Outputs:
1.1 Get started
  • Complete opportunity assessment
1.2 Discuss capabilities and brainstorm user scenarios
  • Initial strategic position
1.3 Create a use-case inventory and draft use-case scenarios
  • Inventory of use cases
1.4 Use use-case details to draft requirements
  • Initial inventory of requirements

Module 2: Identify solutions

The Purpose

  • Understand iGaming architecture and integration points.
  • Understand the overview of iGaming vendors, integration frameworks, and game popularity within your bricks and mortar casino.

Key Benefits Achieved

  • Take a preliminary posture on your future state iGaming architecture and content inventory.

Activities: Outputs:
2.1 Review reference architecture
  • List of current applications and critical integration points
2.2 Discuss vendor and solution options
  • Preliminary posture on future state architecture and iGaming content

Module 3: Build the roadmap

The Purpose

  • Logically bundle drafted requirements into iGaming initiatives.
  • Score, prioritize, and plot initiatives on a strategy roadmap.

Key Benefits Achieved

  • Prioritize and plan for your iGaming strategy initiative rollout.

Activities: Outputs:
3.1 Frame desired state and develop iGaming roadmap
  • iGaminig initiative roadmap

Module 4: Implement the strategy

The Purpose

  • Conduct a comprehensive cost-benefit analysis and develop and robust iGaming business case.

Key Benefits Achieved

  • Communicate your iGaming strategy and business case to organizational stakeholders.

Activities: Outputs:
4.1 Discuss business case and communication plan
  • Cost-benefit-analysis embedded business case and communication plan

Workshop icon Book Your Workshop

Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

Book a Workshop View Blueprint
GET HELP Contact Us
VL Methodology