Develop an iGaming Strategy

Let the games begin: build an iGaming strategy that will keep patrons hooked and attract new business.

Onsite Workshop

Info-Tech’s blueprint will help you navigate these iGaming challenges:

  • It can be difficult to navigate the regulatory environment. Delaying the development of an iGaming strategy could result in delays in understanding and processing regulatory approvals.
  • iGaming is a greenfield industry and there are minimal resources or guidance to leverage. The only way to deal with unforeseen circumstances is to foray into the territory early to build first-mover advantages.
  • Your competitors are on the exact same footing when it comes to iGaming. Established competitors with stronger brand awareness can take the lead in acquiring new players and/or even luring your player base away.

Info-Tech recommends developing an iGaming strategy because:

  • Recently, regulations in some US states have changed, enabling brick and mortar gambling institutions to incorporate wager-based iGaming.
  • The profits associated with iGaming are not solely limited to wager-based playing. In states that have not regulated online gaming, brick and mortar casinos can increase market share and reach new customers by implementing a play-for-fun iGaming model.
  • Evidence suggests that the net impact of regulated online gaming is an increase in casino and tax revenue. While some revenue might be drawn off the land-based casino, the increased revenue far surpasses the potential losses.

Module 1: Analyze requirements

The Purpose

  • Understand the iGaming opportunity.
  • Understand the purpose of environmental scan and importance to the viability of the iGaming strategy.
  • Develop user scenarios.
  • Develop use cases and leverage them to draft requirements.

Key Benefits Achieved

  • Continuously gauge organizational and external readiness for iGaming.
  • Sequentially develop user scenarios, use cases, and draft requirements.

Activities: Outputs:
1.1 Get started
  • Complete opportunity assessment
1.2 Discuss capabilities and brainstorm user scenarios
  • Initial strategic position
1.3 Create a use-case inventory and draft use-case scenarios
  • Inventory of use cases
1.4 Use use-case details to draft requirements
  • Initial inventory of requirements

Module 2: Identify solutions

The Purpose

  • Understand iGaming architecture and integration points.
  • Understand the overview of iGaming vendors, integration frameworks, and game popularity within your bricks and mortar casino.

Key Benefits Achieved

  • Take a preliminary posture on your future state iGaming architecture and content inventory.

Activities: Outputs:
2.1 Review reference architecture
  • List of current applications and critical integration points
2.2 Discuss vendor and solution options
  • Preliminary posture on future state architecture and iGaming content

Module 3: Build the roadmap

The Purpose

  • Logically bundle drafted requirements into iGaming initiatives.
  • Score, prioritize, and plot initiatives on a strategy roadmap.

Key Benefits Achieved

  • Prioritize and plan for your iGaming strategy initiative rollout.

Activities: Outputs:
3.1 Frame desired state and develop iGaming roadmap
  • iGaminig initiative roadmap

Module 4: Implement the strategy

The Purpose

  • Conduct a comprehensive cost-benefit analysis and develop and robust iGaming business case.

Key Benefits Achieved

  • Communicate your iGaming strategy and business case to organizational stakeholders.

Activities: Outputs:
4.1 Discuss business case and communication plan
  • Cost-benefit-analysis embedded business case and communication plan

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