Build a Market-Ready iGaming Strategy
Avoid leaving your online casino strategy to chance.
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Info-Tech’s blueprint will help you navigate these iGaming challenges:
- It can be difficult to navigate the regulatory environment. Delaying the development of an iGaming strategy could result in delays in understanding and processing regulatory approvals.
- iGaming is a greenfield industry and there are minimal resources or guidance to leverage. The only way to deal with unforeseen circumstances is to foray into the territory early to build first-mover advantages.
- Your competitors are on the exact same footing when it comes to iGaming. Established competitors with stronger brand awareness can take the lead in acquiring new players and/or even luring your player base away.
Info-Tech recommends developing an iGaming strategy because:
- Recently, regulations in some US states have changed, enabling brick and mortar gambling institutions to incorporate wager-based iGaming.
- The profits associated with iGaming are not solely limited to wager-based playing. In states that have not regulated online gaming, brick and mortar casinos can increase market share and reach new customers by implementing a play-for-fun iGaming model.
- Evidence suggests that the net impact of regulated online gaming is an increase in casino and tax revenue. While some revenue might be drawn off the land-based casino, the increased revenue far surpasses the potential losses.
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Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.
Book NowModule 1: Define the iGaming Value
The Purpose
- Gain an understanding of your iGaming context and ecosystem and identify your list of internal and external user scenarios.
Key Benefits Achieved
- Ability to develop an exhaustive list of user scenarios that consider all crucial areas of the business by leveraging iGaming value chains.
| Activities: | Outputs: | |
|---|---|---|
| 1.1 | Define the iGaming context |
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| 1.2 | Understand your iGaming ecosystem |
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| 1.3 | Determine internal and external user scenarios |
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Module 2: Construct a Configurable Technical Architecture
The Purpose
- Gain an understanding of the necessary technological systems for your strategy and weigh iGaming platform decision criteria.
Key Benefits Achieved
- Define your iGaming technical architecture.
- Identify the right iGaming platform sourcing model for your organization.
| Activities: | Outputs: | |
|---|---|---|
| 2.1 | Review and select an iGaming platform sourcing model |
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Module 3: Formulate iGaming Journey Map Requirements
The Purpose
- Design journey maps to empathize with your players and identify opportunities to streamline or enhance existing and new experiences.
Key Benefits Achieved
- Identify a unified view of customer experience.
- Identify gaps in value delivery.
- Improve customer journey.
| Activities: | Outputs: | |
|---|---|---|
| 3.1 | Identify stakeholder personas |
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| 3.2 | Stakeholder journey mapping |
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| 3.3 | Prioritization of requirements |
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Module 4: Build a Unified iGaming Roadmap
The Purpose
- Build a player-centric iGaming roadmap.
Key Benefits Achieved
- Keep your team on the same page with key projects, objectives, and timelines.
| Activities: | Outputs: | |
|---|---|---|
| 4.1 | Bundle requirements into initiatives |
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| 4.2 | Build your roadmap |
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