Build a Market-Ready iGaming Strategy

Avoid leaving your online casino strategy to chance.


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Info-Tech’s blueprint will help you navigate these iGaming challenges:

  • It can be difficult to navigate the regulatory environment. Delaying the development of an iGaming strategy could result in delays in understanding and processing regulatory approvals.
  • iGaming is a greenfield industry and there are minimal resources or guidance to leverage. The only way to deal with unforeseen circumstances is to foray into the territory early to build first-mover advantages.
  • Your competitors are on the exact same footing when it comes to iGaming. Established competitors with stronger brand awareness can take the lead in acquiring new players and/or even luring your player base away.

Info-Tech recommends developing an iGaming strategy because:

  • Recently, regulations in some US states have changed, enabling brick and mortar gambling institutions to incorporate wager-based iGaming.
  • The profits associated with iGaming are not solely limited to wager-based playing. In states that have not regulated online gaming, brick and mortar casinos can increase market share and reach new customers by implementing a play-for-fun iGaming model.
  • Evidence suggests that the net impact of regulated online gaming is an increase in casino and tax revenue. While some revenue might be drawn off the land-based casino, the increased revenue far surpasses the potential losses.

Book Your Workshop

Onsite Workshops offer an easy way to accelerate your project. If you are unable to do the project yourself, and a Guided Implementation isn’t enough, we offer low-cost onsite delivery of our Project Workshops. We take you through every phase of your project and ensure that you have a road map in place to complete your project successfully.

Module 1: Define the iGaming Value

The Purpose

  • Gain an understanding of your iGaming context and ecosystem and identify your list of internal and external user scenarios.

Key Benefits Achieved

  • Ability to develop an exhaustive list of user scenarios that consider all crucial areas of the business by leveraging iGaming value chains.

Activities: Outputs:
1.1 Define the iGaming context
  • iGaming context defined
1.2 Understand your iGaming ecosystem
  • Documented iGaming ecosystem factors 
1.3 Determine internal and external user scenarios
  • User scenario inventory

Module 2: Construct a Configurable Technical Architecture

The Purpose

  • Gain an understanding of the necessary technological systems for your strategy and weigh iGaming platform decision criteria.

Key Benefits Achieved

  • Define your iGaming technical architecture.
  • Identify the right iGaming platform sourcing model for your organization.

Activities: Outputs:
2.1 Review and select an iGaming platform sourcing model
  • iGaming platform sourcing model

Module 3: Formulate iGaming Journey Map Requirements

The Purpose

  • Design journey maps to empathize with your players and identify opportunities to streamline or enhance existing and new experiences.

Key Benefits Achieved

  • Identify a unified view of customer experience.
  • Identify gaps in value delivery.
  • Improve customer journey.

Activities: Outputs:
3.1 Identify stakeholder personas 
  • Internal and external stakeholder personas
3.2 Stakeholder journey mapping
  • Journey map requirements
3.3 Prioritization of requirements
  • Prioritized requirements

Module 4: Build a Unified iGaming Roadmap

The Purpose

  • Build a player-centric iGaming roadmap.

Key Benefits Achieved

  • Keep your team on the same page with key projects, objectives, and timelines.

Activities: Outputs:
4.1 Bundle requirements into initiatives
  • Initiatives categorized by people, process, and technology
4.2 Build your roadmap
  • iGaming strategy roadmap visual
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