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Determine When You Should Use Synthetic Data

Data is the indispensable foundation of decision-making, but what can organizations do when usable data is lacking? With the aid of AI, synthetic data is fast becoming a more viable alternative. Our comprehensive primer on synthetic data helps you determine if it would be useful for your organization and how to communicate its value to decision-makers.

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Geoff Nielson

Senior Vice President, Brand, Reach & Influence
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Igor Ikonnikov

Advisory Fellow
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Brian Jackson

Principal Research Director, Apps and Data
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Kevin S Tucker

Advisory Practice Lead
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