Comprehensive software reviews to make better IT decisions
SugarCRM Acquires Salesfusion to Enhance Its Marketing Automation Street Cred
SugarCRM is a vendor that provides robust solutions for customer relationship management (CRM). While it is not as broadly known as larger competitors such as Salesforce, SugarCRM does provide a compelling offering for mid-market organizations looking for strong out-of-the-box capabilities for marketing, sales, and customer service enablement.
To bolster its capabilities around marketing automation, SugarCRM recently announced it would acquire popular SaaS lead management solution Salesfusion. Salesfusion provides strong capabilities for marketing campaign management, customer engagement, conversion management, and campaign analytics.
The move is a smart play on SugarCRM’s part. Like SugarCRM itself, Salesfusion has received accolades as an effective mid-market player in the marketing automation space, and so their target markets line up nicely. Further, the integration of Salesfusion’s capabilities into the SugarCRM stack will allow the latter to reinforce its value proposition as a strong end-to-end CRM solution. The ability to effectively deliver leads at-scale is an integral part of the marketing function of any B2B-focused company, so having the right technology stack to run effective and targeted campaigns that boost the volume of leads and conversions is invaluable.
- SugarCRM is a strong player in the CRM market-space, particularly for mid-market organizations that want strong out-of-the-box capabilities at an affordable price point.
- SugarCRM’s acquisition of Salesfusion (a marketing automation solution) will help propel the firm’s growth in the mid-market arena, while delivering value to its customers by enhancing their lead growth and conversion rates.
Want to Know More?
Spoofing Be Gone: Abnormal Security Says Hasta la Vista, Baby, to Business and Vendor Email Compromise Scams
The conversation around security awareness training and phishing simulations has changed in the past year. The training and tools of the past simply aren’t working against today’s more sophisticated attackers. Abnormal Security can mitigate an assortment of the most common types of business and vendor email compromise.
This analysis examines Zscaler's cloud-based security platform, with a focus on its Zero Trust Exchange (ZTE), Zero Trust Network Access (ZTNA), and broader suite of security solutions. It explores Zscaler's approach to overcoming the limitations of traditional VPN architectures, using artificial intelligence (AI) for threat detection, and integrating various security functionalities within a unified platform. Drawing insights from analyst demo notes, vendor information, and independent research, this analysis aims to provide a comprehensive and unbiased assessment of Zscaler's value proposition for security professionals.
In today's cybersecurity landscape, managing machine identities and digital certificates across complex, hybrid multi-cloud environments is a growing challenge. As the volume of digital certificates used to secure machines, applications, workloads, services, and devices continues to grow exponentially, organizations often struggle with a lack of visibility and manual processes, resulting in critical service outages and security vulnerabilities. AppViewX CERT+ is a next-generation automated certificate lifecycle management (CLM) solution that simplifies PKI and certificate management. It combines the best of automation, security, and insights to meet enterprise machine identity and digital trust requirements. AppViewX CERT+ features are purpose-built to address both the operational and security challenges of certificate management to, in turn, help organizations prevent application outages and security breaches. By enabling enterprise-wide crypto-agility, AppViewX CERT+ enhances machine identity trust, eliminates security gaps, promotes compliance, and supports post-quantum cryptography readiness.
In the digital realm, trust is currency. Without robust identity verification, online interactions become a breeding ground for fraud and exploitation.
In the ever-evolving landscape of SaaS Security, one company has quietly forged its path, becoming a beacon of protection for large enterprises grappling with the growing complexity of SaaS applications. This is the story of Adaptive Shield, a rising star in the SaaS Security space, whose journey from a nimble startup to a recognized industry leader is as remarkable as the solutions it offers. Founded in 2019 by cybersecurity veterans Maor Bin and Jony Shlomoff, Adaptive Shield entered the scene with a bold vision: to address the growing blind spot in the SaaS ecosystem regarding enterprise security – including the dangers deriving from misconfigured security controls, lack of management regarding human and non-human identities, interconnected apps, and the detection of threats within these business-critical apps. Recognizing the exponential adoption of SaaS and the inherent risks it posed, the company set out to build a comprehensive shield, not just for individual applications, but for the entire interconnected SaaS ecosystem.
LoginRadius started as a simple social login provider but pivoted to create a comprehensive CIAM platform that now reaches over a billion consumers worldwide. My analyst demo with LoginRadius confirmed what they pride themselves on: delivering a user-friendly platform that simplifies CIAM implementation and management.
Qwiet AI is a San Jose, California-based company that develops an AI-powered application security platform. The company's flagship product, preZero, uses machine learning to automate and accelerate application security testing, enabling developers to identify and remediate vulnerabilities early in the software development lifecycle (SDLC). Qwiet AI was founded in 2016 by a team of experienced cybersecurity professionals with a shared vision of empowering developers to build secure software. The company's mission is to "Prevent the Unpreventable" by providing a comprehensive and AI-driven solution that helps organizations of all sizes secure their applications from the very beginning.
We should start by defining what a secret is. It’s really any piece of confidential information used to authenticate access to sensitive resources. This includes passwords, API keys, encryption keys, SSH keys, and other digital credentials. Many of the organizations I talk to have an application security program with some OWASP checks in the pipeline, some SAST, but rarely SCA or DAST testing. GitGuardian believes secrets detection and remediation is crucial for maintaining security and preventing unauthorized individuals from accessing sensitive information or disrupting critical systems. I agree and believe the value it can bring to an application security program is significant.
Q headlines a bevy of announcements at AWS re:Invent 2023 in Las Vegas that shed more light on the cloud service provider’s AI strategy and where its differentiation from other vendors lies.