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Salesforce Jumps on the Blockchain Hype Train at TrailheaDX
Salesforce is a well-established player in the customer relationship management (CRM) space, with compelling plays in adjacent markets such as marketing automation, customer service, and customer collaboration software. Salesforce is a market titan in CRM, with over 400 in-depth reviews submitted on SoftwareReviews (far surpassing any other vendor).
Source: SoftwareReviews, Accessed June 5, 2019
At its fourth annual developer conference (TrailheaDX), the firm introduced Salesforce Blockchain. While it won’t hit general availability until 2020, select design partners will be able to experiment with creating blockchain-powered workflows on the solution. Salesforce envisions that its low-code solution (based on the open-source Hyperledger Sawtooth technology) will allow developers to create trusted partner networks using distributed ledgers and bake these into their CRM processes. Arizona State University was highlighted as a trailblazer for leveraging the solution to verify and share information within the institution.
Blockchain has received a tremendous amount of hype over the last several years, but proven enterprise use cases have been elusive – most of the pragmatic adoption we’ve seen at Info-Tech has been around enabling smart contracts. Salesforce’s move into the space is savvy given the market potential as blockchain moves up the maturity curve, but its foray into the blockchain arena also puts it in competition with other enterprise software vendors and technology consulting firms that have a head-start in the space.
- Salesforce is an established market leader in CRM and adjacent areas such as marketing orchestration and customer service platforms.
- Salesforce recently announced Salesforce Blockchain, a low-code solution for building trusted partner networks based on Hyperledger Sawtooth.
- The move opens up new frontiers for the firm but puts it into a crowded marketspace. As with many other blockchain solutions, separating the hype from the proven value will take time to shake out.
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The latest iteration of the IBM Blockchain platform is now integrating with Red Hat OpenShift, which bodes well for the enterprise blockchain community. Red Hat OpenShift is an open-source Kubernetes platform that simplifies the orchestration and management of containers, which should be attractive to developers in the blockchain movement.
The impact of COVID-19, as it became a global pandemic in Q1 of 2020, has affected user sentiment toward software during a growing period of fear, uncertainty, and doubt. To analyze the impact, SoftwareReviews compared Satisfaction (willingness to recommend to a peer), ability to deliver Business Value (fair cost to value), and Likeliness to Renew prior to March 10 and post March 10.
An enterprise application selection or implementation has most likely been heavily impacted by COVID-19. Do not hit the brakes; stopping and restarting projects increases the risk of failure. Slow down or speed up? Which is the right strategy for your organization?
After another impressive quarter, Salesforce announced full-year 2020 results that exceeded expectations. Also announced were Keith Block’s departure, Gavin Patterson’s appointment to president and CEO of Salesforce International, and the acquisition of Vlocity.
While completing a record FY2020, Salesforce announced the acquisition of Salesforce Ventures–funded Vlocity, a leading provider of industry-specific cloud and mobile platform software. Vlocity is a cloud-native solution built on the Salesforce platform.
SaaS-based customer relationship management company Kustomer announced that it has raised $60 million to improve customer support experience by providing buyers’ transaction history and pages they have viewed and making the information available to company representatives in one interface.
Many companies are adopting GDPR as a global standard for user privacy, but Zoho went a step further at its analyst event held in Cedar Creek, Texas, Jan. 28-30. It promised to remove all third-party trackers from its web and mobile properties, describing ad-driven business models used by Silicon Valley firms such as Google, Facebook, and Twitter as legal but not moral. The Chennai, India-based firm was founded in 1996 and is privately owned.
Salesforce recently announced during Dreamforce 2019 the introduction of Customer 360 Truth. The product aims to stitch together customer information from marketing, sales and customer service applications to create a unified customer ID; whether this will be the silver bullet for managing fragmented customer information remains to be seen.
SugarCRM Rolls Out Fall ’19 Release With Savvy Improvements to Collaboration and Self-Service Capabilities
SugarCRM – a well-established player in the market for CRM platforms – recently rolled out its Fall 2019 release. From a functional perspective, the release does a good job advancing SugarCRM’s capabilities in the areas of self-service, collaboration, and sales automation.