What is Zoho Campaigns?
Email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base. From beautiful email templates to an easy-to-use editor, and automation tools to real-time analytics, Zoho Campaigns has it all.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
1
Since last award
87 Plan to Renew
2
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Zoho Campaigns?
Pros
- Respectful
- Caring
- Reliable
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Basic Reporting and Analytics
Campaign Management
Email Delivery
Auto-Responders
Sales Intelligence & Conversion Rates
SPAM Compliance
Surveys and Polling
Dynamic Content
Segmentation
Email Templates
Content Authoring
Vendor Capability Ratings
Usability and Intuitiveness
Business Value Created
Ease of Implementation
Breadth of Features
Product Strategy and Rate of Improvement
Ease of IT Administration
Vendor Support
Quality of Features
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Zoho Campaigns Reviews
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2022
Overall good but has its downfalls. Quite average.
Likeliness to Recommend
Pros
- Reliable
- Trustworthy
- Efficient Service
- Respectful
Cons
- Slower Product Innovation
Neha J.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Aug 2022
Best way to connect with our clients
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho campaigns is unique with the reports that it provides. List based segmentation of user emails can be done which can be viewed in the reports as well. Also, we can schedule emails based on the time zone of the users at one go which is awesome
What is your favorite aspect of this product?
My favorite part of Zoho Campaigns is the simplicity with which I can import email data as well as email templates. Wide variety of default templates are also available which is very good.
What do you dislike most about this product?
I cannot think of any major dislike with Zoho campaigns
What recommendations would you give to someone considering this product?
Businesses who want to connect with their clients and automate certain aspects of email communication must definitely consider Zoho campaigns
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Ruby G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2022
Amazing software to automate marketing campaigns
Likeliness to Recommend
What differentiates Zoho Campaigns from other similar products?
Zoho Campaigns allows marketers to track and automate email campaigns, manage leads, and send automated follow-up emails. It can be used on any web-enabled device including desktop, laptop, tablet, and smartphone. It has a modern user interface that is easy to use and provides a wide range of features. With Zoho Campaigns, you can: - Create powerful email campaigns with automated follow-up emails - Track how your emails are performing by analyzing open rates and click-through rates - Visualize your campaign performance with real-time dashboards - Organize your email
What is your favorite aspect of this product?
Zoho Campaigns is an all-in-one marketing and sales software that helps you to create, manage, and analyze your marketing campaigns. It enables you to track your sales, target customers, and send personalized emails. You can also view reports and analyze your performance in real time. The Zoho Campaigns software is available for Mac and PC.
What do you dislike most about this product?
It still needs to work on introducing more features and integrations
What recommendations would you give to someone considering this product?
Zoho Campaigns has many features such as: - Create new campaigns or import existing ones from Salesforce, Google AdWords, Mailchimp, Twitter, Facebook, Instagram or other sources. - Organize your contacts by importing contacts from Outlook or Gmail. - Send customized emails directly from the campaign dashboard. With Zoho Campaigns’ email template builder tool, you can build professional emails with beautiful templates and colors to send to your customers from a single dashboard. - Review your data in real time with rich reports such as Average Open Rates, Bounce Rate and Click Through Rate.
Pros
- Over Delivered
- Helps Innovate
- Continually Improving Product
- Reliable
