What is Segment?
Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify and connect their first-party to over 200 marketing, analytics and data warehouse tools.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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84 Likeliness to Recommend
92 Plan to Renew
75 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Segment?
Pros
- Trustworthy
- Efficient Service
- Respectful
- Fair
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Omnichannel Integration
CRM Integration
Data Security
Real Time Capabilities
Behavioral Triggers
Data Aggregation
Data Enrichment
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Product Strategy and Rate of Improvement
Breadth of Features
Business Value Created
Ease of IT Administration
Vendor Support
Quality of Features
Availability and Quality of Training
Segment Reviews
Mohammad H.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Aug 2022
Easy to use, but not affordable for small business
Likeliness to Recommend
What differentiates Segment from other similar products?
Easy to use, understandable dashboard and it provides native integrations to get events and data from many services we use to all of the places we need to see reports. This includes frontend analytics, payments, engagement metrics, etc.
What is your favorite aspect of this product?
Easy to use and super easy implementation almost with all platforms and also great help & documentation
What do you dislike most about this product?
A bit pricy and lacks an affordable plan with more features for startups
What recommendations would you give to someone considering this product?
Allow time for dev teams to read the documentation before even implementing & Understand what destinations/sources you will use and if they are ready to use out of the box
Pros
- Helps Innovate
- Trustworthy
- Unique Features
- Efficient Service
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Aug 2022
Easy to understand and find actionable insights
Likeliness to Recommend
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Jono C.
- Role: Information Technology
- Industry: Gaming and Hospitality
- Involvement: Business Leader or Manager
Submitted Jul 2022
Highly easy to install and streamline data
Likeliness to Recommend
What differentiates Segment from other similar products?
Ease of implementation and the ability to use it simply or in a highly sophisticated manner
What is your favorite aspect of this product?
The integrations with 3rd parties
What do you dislike most about this product?
Lack of a snowflake integration to consume data to then push to end tools
What recommendations would you give to someone considering this product?
Use it simply first then upgrade to the segmentation aspect
Pros
- Reliable
- Efficient Service
- Effective Service
- Caring