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Salesforce.com Inc

Salesforce Marketing Cloud

9.0 /10

101 Reviews Write a Review

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details

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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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2023 Data Quadrant Gold Medalist

Latest Award, 2023

6 Top Rated Capabilities

8 Top Rated Features

Latest Award, 2023

2023 Emotional Footprint Champion

2023

Strategy and Innovation

2023

2022 Data Quadrant Gold Medalist

2022

5 Top Rated Capabilities

7 Top Rated Features

2022

Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

89 Likeliness to Recommend

96 Plan to Renew

90 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

2% Negative

6% Neutral

92% Positive

Pros

Helps Innovate
Reliable
Effective Service
Saves Time

Feature Ratings

Average 87

Advanced Campaign Management

Marketing Analytics

Community Marketing Management

Social Media Marketing Management

Marketing Workflow Management

Email Marketing Automation

Marketing Asset Management

Advanced Data Segmentation

Mobile Marketing Management

Marketing Operations Management

Multi Channel Integration

Vendor Capability Ratings

Average 85

Quality of Features

Business Value Created

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of IT Administration

Salesforce Marketing Cloud Reviews

Fabian H.

Role: Sales Marketing
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Nov 2023

Clever solution that’s highly customizable

Likeliness to Recommend

8 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Strong integration with SalesCloud and highly customizable fulfilling all our needs

What is your favorite aspect of this product?

Flexibility - with MarketingCloud, nearby everything is possible, if you know how to do it

What do you dislike most about this product?

The license cost and the complexity can be challenging

What recommendations would you give to someone considering this product?

Check with Salesforce to Analyse use case / license needs very detailed before signing any contract with them

Pros

Continually Improving Product
Helps Innovate
Reliable
Performance Enhancing

Cons

Vendor's Interest First
Vendor Friendly Policies
Less Generous

Gabriel S.

Role: Sales Marketing
Industry: Healthcare
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Sep 2023

Amazing CRM tool. Best in class!

Likeliness to Recommend

9 /10

What differentiates Salesforce Marketing Cloud from other similar products?

It's the best in class given ability to impact different dynamics for CRM

What is your favorite aspect of this product?

Ability to target segment and track along customer journeys via various inputs and qualifiers

What do you dislike most about this product?

Complex to implement

What recommendations would you give to someone considering this product?

Make sure you have an internal expert who understands the business needs and how to continually improve on system in order to leverage optimally

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Lucretia D.

Role: Sales Marketing
Industry: Media
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2023

Excellent email campaign tool

Likeliness to Recommend

10 /10

What differentiates Salesforce Marketing Cloud from other similar products?

Robust targeting and segmentation capabilities, plus email analytics.

What is your favorite aspect of this product?

Ability to easily update websites and send email campaigns to target segments.

What do you dislike most about this product?

Nothing at this time

What recommendations would you give to someone considering this product?

This is a robust tool, with many more features than I've explored. I would recommend this to any organization looking for email, website, social media and other marketing capabilities.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Salesforce Marketing Cloud

What is Salesforce Marketing Cloud?

Company Details

Need Assistance?

Awards & Recognition

2023 Data Quadrant Gold Medalist

2023 Emotional Footprint Champion

2022 Data Quadrant Gold Medalist

Salesforce Marketing Cloud Ratings

89 Likeliness to Recommend

96 Plan to Renew

90 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Salesforce Marketing Cloud?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Advanced Campaign Management End-to-end marketing campaign management; customer journey mapping, campaign initiation, monitoring, and dynamic reporting and adjustment

Marketing Analytics Predictive analytics, machine learning, data ingestion and visualization; data segmentation; assign attributes to unstructured data; work from segmented data.

Community Marketing Management Branded customer communities

Social Media Marketing Management Ability to push content and pull leads from popular social media networks and manage social properties; aggregate and analyze social data for trend reporting.

Marketing Workflow Management Ability to visually edit workflows and create business rules for them.

Email Marketing Automation End-to-end management of email marketing: email templates, email previews, spam testing, A/B tracking, multivariate testing, and email metrics tracking.

Marketing Asset Management Content repository functionality (or tight ECM integration) for marketing assets and campaign collateral (static, multimedia, e-commerce related, etc.).

Advanced Data Segmentation Categorization, static and real-time list building, addition of custom configurable attributes to leads, contacts and accounts.

Mobile Marketing Management Includes ability to manage SMS, mobile application marketing, and push notifications on a variety of end user devices.

Marketing Operations Management Project management tools for marketers (timelines, performance indicators, budgeting/resourcing tools, etc.).

Multi Channel Integration End-to-end marketing campaign management functions such as customer journey mapping, campaign initiation, monitoring, and adjustment for multiple channels.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Salesforce Marketing Cloud Reviews

Fabian H.

Clever solution that’s highly customizable

Likeliness to Recommend

Pros

Cons

Gabriel S.

Amazing CRM tool. Best in class!

Likeliness to Recommend

Pros

Lucretia D.

Excellent email campaign tool

Likeliness to Recommend

Pros

Title

1
Since last award

Feature Ratings

Advanced Campaign Management

Marketing Analytics

Community Marketing Management

Social Media Marketing Management

Marketing Workflow Management

Email Marketing Automation

Marketing Asset Management

Advanced Data Segmentation

Mobile Marketing Management

Marketing Operations Management

Multi Channel Integration

Vendor Capability Ratings

Quality of Features

Business Value Created

Ease of Data Integration

Availability and Quality of Training

Vendor Support

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Ease of Implementation

Product Strategy and Rate of Improvement

Ease of IT Administration