What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSalesforce Marketing Cloud Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Salesforce Marketing Cloud.
89 Likeliness to Recommend
96 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Community Marketing Management
Social Media Marketing Management
Marketing Workflow Management
Email Marketing Automation
Marketing Asset Management
Advanced Data Segmentation
Mobile Marketing Management
Marketing Operations Management
Multi Channel Integration
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Breadth of Features
Ease of Customization
Usability and Intuitiveness
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Ashkhan A.
- Role: Information Technology
- Industry: Manufacturing
- Involvement: IT Leader or Manager
Submitted Apr 2024
Awesome Marketing tool for world now.
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Best and highly implemented features
What is your favorite aspect of this product?
User interface
What do you dislike most about this product?
Navigations . Some times trouble to get some navigation
What recommendations would you give to someone considering this product?
Sure will recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
"Making Marketing Fun and Easy"
Likeliness to Recommend
Pros
- Reliable
- Enables Productivity
- Trustworthy
- Efficient Service
Maria B.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Apr 2024
A remarkable marketing tool
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
They stand out from other programs with their robust audience segmentation capabilities, advanced email automation, and wide range of marketing analytics tools. These features make it easier for us to reach our target audience, send personalized messages, and measure the impact of our campaigns.
What is your favorite aspect of this product?
In our organization, we use Salesforce Marketing Cloud to manage our marketing campaigns efficiently and effectively. The software addresses business problems such as audience segmentation, email automation, and campaign performance tracking. Our overall experience with Salesforce Marketing Cloud has been positive. We've seen an increase in email open rates, increased engagement with our content, and improved lead generation
What do you dislike most about this product?
I have also found that it can be expensive for small businesses and takes time to master all of its features.
What recommendations would you give to someone considering this product?
Salesforce Marketing Cloud is a powerful tool to maximize your company's marketing potential. With its unique features, customizability, and integration with other Salesforce tools, it can help you achieve your business goals effectively and efficiently
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity