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Optimizely Data Platform Logo
Optimizely Data Platform Logo
Optimizely, Inc.

Optimizely Data Platform

Composite Score
7.2 /10
CX Score
7.3 /10
Category
Optimizely Data Platform
7.2 /10

What is Optimizely Data Platform?

Align your entire brand around the customer experience​ and let us do the heavy lifting of surfacing opportunities, automating tasks and streamlining execution.​ Grow revenue with data-driven marketing using Optimizely Data Platform.

Company Details


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Awards & Recognition

Optimizely Data Platform won the following awards in the Customer Data Platform category

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Optimizely Data Platform Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Optimizely Data Platform.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

100 Plan to Renew

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+80 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Optimizely Data Platform?

0% Negative
17% Neutral
83% Positive

Pros

  • Performance Enhancing
  • Helps Innovate
  • Reliable
  • Enables Productivity

Feature Ratings

Average 84

Behavioral Triggers

88

Real Time Capabilities

88

Dashboards, Analytics and Reporting

85

CRM Integration

85

Omnichannel Integration

84

Data Security

84

Data Enrichment

84

Data Aggregation

78

Vendor Capability Ratings

Average 83

Ease of Implementation

90

Business Value Created

88

Product Strategy and Rate of Improvement

86

Ease of IT Administration

84

Usability and Intuitiveness

84

Quality of Features

83

Vendor Support

82

Availability and Quality of Training

82

Ease of Data Integration

82

Breadth of Features

81

Ease of Customization

81

Optimizely Data Platform Reviews

Adiratna D.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Excellent tool for simply configuring

Likeliness to Recommend

9 /10

What differentiates Optimizely Data Platform from other similar products?

Optimizely has enabled our project administration, design, and marketing departments to conduct A/B testing independently from our development team. There really is simply a minor learning experience, and then you're over to the race.

What is your favorite aspect of this product?

Optimizely's top system provides a comprehensive set of digital marketing optimization technology solutions, which include AI-powered customization and experimenting (A/B running tests, multi - variate screening, and server-side experimenting).

What do you dislike most about this product?

The tools for starting up can be somewhat complicated and not as plain as they might be - I concluded up having to understand how to utilize the software by someone at my organization rather than the Optimizely manuals. 

What recommendations would you give to someone considering this product?

I would highly recommend it.

Pros

  • Continually Improving Product
  • Enables Productivity
  • Efficient Service
  • Caring

Lara D.

  • Role: Sales Marketing
  • Industry: Finance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2022

Most effective testing platforms on marketplace

Likeliness to Recommend

9 /10

What differentiates Optimizely Data Platform from other similar products?

My colleagues and I are mostly striving to enhance the customer experiences of our projects utilizing Optimizely. The ab test feature is the most often used.  We usually determine what and how to evaluate after conducting analysis and seeing what our customers are having trouble with.

What is your favorite aspect of this product?

My favorite aspect about Optimizely Data platform is just how simple the findings are to comprehend. I'm not good with arithmetic and statistics, but the fact Optimizely is established, we might not have to estimate anything; it's just on the site existing or we just click over it. I also enjoy utilizing the designer for little modifications such as color or text. It's quite simple to update things on the website by clicking on it. Some other feature I enjoy about the software is how simple it is to create sites and communities.

What do you dislike most about this product?

There are instances when the webpage and the software available for installation seem a touch shaky. Quite often the app can stop functioning and display a full blank screen, causing users to exit and restart it. The webpage might be sluggish at moments and findings may require a long to load.

What recommendations would you give to someone considering this product?

There are times when the website and the app you can download feel a little unstable. Sometimes the app will stop responding and go full white screen, forcing you to completely close the program and reopen it. The website can be slow at times and sometimes takes a while to load results.

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Efficient Service
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