

What is Optimizely Data Platform?
Align your entire brand around the customer experience and let us do the heavy lifting of surfacing opportunities, automating tasks and streamlining execution. Grow revenue with data-driven marketing using Optimizely Data Platform.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
85 Likeliness to Recommend
100 Plan to Renew
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+80 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Optimizely Data Platform?
Pros
- Performance Enhancing
- Helps Innovate
- Reliable
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Behavioral Triggers
Real Time Capabilities
Dashboards, Analytics and Reporting
CRM Integration
Omnichannel Integration
Data Security
Data Enrichment
Data Aggregation
Vendor Capability Ratings
Ease of Implementation
Business Value Created
Product Strategy and Rate of Improvement
Ease of IT Administration
Usability and Intuitiveness
Quality of Features
Vendor Support
Availability and Quality of Training
Ease of Data Integration
Breadth of Features
Ease of Customization
Optimizely Data Platform Reviews

Samuel F.
- Role: Industry Specific Role
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Aug 2022
Tool for A/B testing that works.
Likeliness to Recommend
What differentiates Optimizely Data Platform from other similar products?
Along with a wide range of insights and testing options, the Optimizely platform solution provides strong content management features. The flexibility to integrate with either an old or new stack is fantastic. The reporting insights are highly detailed. This is a factor that improves the accuracy of predicting and retrospect management.
What is your favorite aspect of this product?
Utilizing the Avensia StoreFront Connector, we can make use of Retail Server's strong e-commerce connectivity to increase scalability, quality, and insights across channels. It is the greatest platform for content-specific tools, CMS customisation, and A/B testing that enables us to improve third-party experiences and optimise our digital journeys on owned channels.
What do you dislike most about this product?
We had some very bad flashing and latency difficulties. For more than nine months, the Optimizely team worked to assist us to resolve the issues. We eventually gave up, which was a major waste of time and money considering how much we were paying for this service.
What recommendations would you give to someone considering this product?
The implementation of experiments benefits from having someone with excellent front-end programming and JS skills because it greatly expands the product's potential. By removing features from the checkout page that are not necessary, I've seen savvy use of Optimizely improve revenue via cart checkout conversion by 15%. The experiment's setup was simple, requiring simply the availability of modest technical support.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Faith-Astúa C.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted Aug 2022
An excellent product for web businesses.
Likeliness to Recommend
What differentiates Optimizely Data Platform from other similar products?
It gave me a better understanding of the strategies our business uses to draw in new clients. I can alter templates to suit my requirements. While working on the template, the remainder of the team was able to cooperate as a whole. We can tell why a consumer left our platform, whether or not he added anything to his basket, and how long he was on it.
What is your favorite aspect of this product?
We can collaborate seamlessly among several teams of designers, engineers, and marketing managers because of the Optimizely DEP platform. It enables us to expeditiously complete the tasks and expedite the creation procedure. This platform makes it simple to set up A/B testing. We may tailor the user interface (UI) to each user, improve the lead funnel, and aim for higher conversion rates.
What do you dislike most about this product?
I'd also like to be able to divide the findings into audiences. For instance, I want to be able to view a distinct page of statistics for that if I'm running a different type of traffic to a website. Although it is new, the new goal-setting flow has some bugs as well. As time passes, hopefully, they iron out all the kinks.
What recommendations would you give to someone considering this product?
Anyone may begin exploring Optimizely since it is so simple to implement. You must invest in maintaining a testing backlog, test strategies, and recording the outcomes of each experiment if you want to extract the maximum value out of the product.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Aug 2022
A lot of upfront set up, but does deliver.
Likeliness to Recommend
Pros
- Caring
- Respectful
- Helps Innovate
- Continually Improving Product