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MailerLite

MailerLite

Composite Score
8.9 /10
CX Score
9.1 /10
Category
MailerLite
8.9 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Company Details


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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

93 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

3% Negative
4% Neutral
93% Positive

Pros

  • Reliable
  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 86

Auto-Responders

89

Email Delivery

89

Segmentation

87

Dynamic Content

87

A/B Testing

86

Email Templates

86

Campaign Management

85

Contact Database

85

Mobile Optimized

85

Content Authoring

84

Text Messaging

84

Vendor Capability Ratings

Average 85

Ease of Data Integration

88

Ease of Implementation

87

Ease of Customization

87

Usability and Intuitiveness

86

Ease of IT Administration

86

Quality of Features

86

Business Value Created

86

Breadth of Features

84

Availability and Quality of Training

83

Product Strategy and Rate of Improvement

83

Vendor Support

82

MailerLite Reviews

Hannah R.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2023

Complete and fairly direct to use

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

Good templates, good automations and good support that is quick to help

What is your favorite aspect of this product?

Easy to set up my emails and a much more intuitive process for customer journeys

What do you dislike most about this product?

I feel there are limitations with the Shopify integration.

What recommendations would you give to someone considering this product?

It’s price is incredibly competitive with a modern intuitive interface

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Daniel C.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

MailerLite, essential email marketing software

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

For email marketing and prospecting, we have found that MailerLite meets all of our requirements. It provides excellent templates for drafting professional-looking emails. They have an excellent email delivery rate and a helpful, experienced customer service team. We were able to easily integrate this service with Zapier, and the cost of sending mass emails was manageable.

What is your favorite aspect of this product?

When it comes to sending out promotional emails, MailerLite is a breeze to use. A polished marketing email is on the horizon, whether you start from scratch or adapt an existing design. MailerLite is an inexpensive and dependable email marketing platform. It's simple to send out mass emails that feel individual. We can choose from a variety of available templates to build aesthetically pleasing emails.

What do you dislike most about this product?

Despite Mailer Lite's obvious strengths as a beginner-friendly marketing tool, it does have some restrictions once you've built up some experience and confidence. The user's potential for originality and personalization is constrained by the block structure, which essentially amounts to a copy-and-paste approach to constructing an email.

What recommendations would you give to someone considering this product?

With Mailer Lite, we can reach not just our current clientele, but also anyone who might become one in the future. Now that we can tailor our marketing emails to the precise audience we're reaching out to, we can be more effective. Unlike competing services, MailChimp doesn't limit the quantity of emails you can send each month.

Pros

  • Enables Productivity
  • Efficient Service
  • Saves Time
  • Client's Interest First

Ruth T.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jan 2025

Very effective platform

Likeliness to Recommend

10 /10

What differentiates MailerLite from other similar products?

It's very effective than other platforms

What is your favorite aspect of this product?

Terms and service section

What do you dislike most about this product?

Nothing precisely

What recommendations would you give to someone considering this product?

Very effective

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular MailerLite Comparisons

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