
What is MailerLite?
MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
1
Since last award
93 Plan to Renew
1
Since last award
88 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+94 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MailerLite?
Pros
- Reliable
- Helps Innovate
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Auto-Responders
Email Delivery
Segmentation
Dynamic Content
A/B Testing
Email Templates
Campaign Management
Contact Database
Mobile Optimized
Content Authoring
Text Messaging
Vendor Capability Ratings
Ease of Data Integration
Ease of Implementation
Ease of Customization
Usability and Intuitiveness
Ease of IT Administration
Quality of Features
Business Value Created
Breadth of Features
Availability and Quality of Training
Product Strategy and Rate of Improvement
Vendor Support
MailerLite Reviews
Hannah R.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Jul 2023
Complete and fairly direct to use
Likeliness to Recommend
What differentiates MailerLite from other similar products?
Good templates, good automations and good support that is quick to help
What is your favorite aspect of this product?
Easy to set up my emails and a much more intuitive process for customer journeys
What do you dislike most about this product?
I feel there are limitations with the Shopify integration.
What recommendations would you give to someone considering this product?
It’s price is incredibly competitive with a modern intuitive interface
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Daniel C.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Leader or Manager
Submitted Mar 2023
MailerLite, essential email marketing software
Likeliness to Recommend
What differentiates MailerLite from other similar products?
For email marketing and prospecting, we have found that MailerLite meets all of our requirements. It provides excellent templates for drafting professional-looking emails. They have an excellent email delivery rate and a helpful, experienced customer service team. We were able to easily integrate this service with Zapier, and the cost of sending mass emails was manageable.
What is your favorite aspect of this product?
When it comes to sending out promotional emails, MailerLite is a breeze to use. A polished marketing email is on the horizon, whether you start from scratch or adapt an existing design. MailerLite is an inexpensive and dependable email marketing platform. It's simple to send out mass emails that feel individual. We can choose from a variety of available templates to build aesthetically pleasing emails.
What do you dislike most about this product?
Despite Mailer Lite's obvious strengths as a beginner-friendly marketing tool, it does have some restrictions once you've built up some experience and confidence. The user's potential for originality and personalization is constrained by the block structure, which essentially amounts to a copy-and-paste approach to constructing an email.
What recommendations would you give to someone considering this product?
With Mailer Lite, we can reach not just our current clientele, but also anyone who might become one in the future. Now that we can tailor our marketing emails to the precise audience we're reaching out to, we can be more effective. Unlike competing services, MailChimp doesn't limit the quantity of emails you can send each month.
Pros
- Enables Productivity
- Efficient Service
- Saves Time
- Client's Interest First

Ruth T.
- Role: Sales Marketing
- Industry: Media
- Involvement: Initial Implementation
Submitted Jan 2025
Very effective platform
Likeliness to Recommend
What differentiates MailerLite from other similar products?
It's very effective than other platforms
What is your favorite aspect of this product?
Terms and service section
What do you dislike most about this product?
Nothing precisely
What recommendations would you give to someone considering this product?
Very effective
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing