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MailerLite

MailerLite

Composite Score
8.9 /10
CX Score
9.1 /10
Category
MailerLite
8.9 /10

What is MailerLite?

MailerLite is an easy to use email marketing solution that helps to create advanced email marketing campaigns with features like automation, landing pages and surveys. It provides you with digital marketing tools to grow your audience faster and drive revenue smarter.

Company Details


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Awards & Recognition

MailerLite won the following awards in the Email Marketing category

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MailerLite Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MailerLite.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

1
Since last award

93 Plan to Renew

1
Since last award

88 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+94 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MailerLite?

3% Negative
4% Neutral
93% Positive

Pros

  • Reliable
  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity

Feature Ratings

Average 86

Auto-Responders

89

Email Delivery

89

Segmentation

87

Dynamic Content

87

A/B Testing

86

Email Templates

86

Campaign Management

85

Contact Database

85

Mobile Optimized

85

Content Authoring

84

Text Messaging

84

Vendor Capability Ratings

Average 85

Ease of Data Integration

88

Ease of Implementation

87

Ease of Customization

87

Usability and Intuitiveness

86

Ease of IT Administration

86

Quality of Features

86

Business Value Created

86

Breadth of Features

84

Availability and Quality of Training

83

Product Strategy and Rate of Improvement

83

Vendor Support

82

MailerLite Reviews

Carolyn F W.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

MailerLite helps us with sending email campaigns

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

How easy to use and how simple the interface is to operate an online store. Fast, informative, patient and always able to solve my problem, their customer service is second to none. With your help, I can connect with my audience and create easy-to-use landing pages to collect email addresses.

What is your favorite aspect of this product?

I really enjoy how intuitive it is and how many beautiful options there are to customize it. An immediate response (even on a Sunday!) to my question came from support when I emailed them. I am very happy to have discovered this program. I used to spend four times as much on MailChimp, a service I found difficult and time-consuming, and the cost to the user was a quarter of that.

What do you dislike most about this product?

To integrate with WooCommerce, you have to jump through a lot of hoops, and if you're not familiar with those systems, all the cryptic keys and checkboxes can be disconcerting. That's my least favorite part. Honestly, I think it's more related to WooCommerce than Mailerlite.

What recommendations would you give to someone considering this product?

There are several reasons why MailerLite is among the best-known email service providers in the industry. I have a long-term relationship with them and what stands out is their availability and willingness to help me if I have any problems. They are able to find a solution even when I am the one who caused the problem.

Pros

  • Reliable
  • Efficient Service
  • Inspires Innovation
  • Saves Time

Sujith B.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Clean email sending platform- recommended

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

Focus on simplicity and ease of use Strong deliverability rates Cost differentiated mailerlite to other products

What is your favorite aspect of this product?

Deliverability rates Customer support

What do you dislike most about this product?

There is nothing in particular

What recommendations would you give to someone considering this product?

As i said they can focus on advanced segmentation options in email marketing

Pros

  • Unique Features
  • Saves Time
  • Respectful
  • Over Delivered

Cons

  • Security Frustrates

Jocelyn Fernand D.

  • Role: Sales Marketing
  • Industry: Communications
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Nov 2023

a simple, effective tool for email marketing

Likeliness to Recommend

9 /10

What differentiates MailerLite from other similar products?

Mailler stands out from other marketing solutions thanks to its simplicity and exceptional e-mail deliverability.

What is your favorite aspect of this product?

I like the deliverability of this email marketing tool.

What do you dislike most about this product?

I don't like the limited number of templates and the lack of advanced features, as this limits the creativity of digital marketing professionals.

What recommendations would you give to someone considering this product?

If you're looking for a simple-to-use, easy-to-learn email marketing management tool, you can choose Mailerlite, as this email marketing software is accessible even to beginners. On the other hand, it features limited templates, which can be a hindrance to productivity and creativity.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Most Popular MailerLite Comparisons

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