
What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Segmentation
Auto-Responders
Mobile Optimized
SPAM Compliance
Basic Reporting and Analytics
A/B Testing
Email Templates
Content Authoring
Contact Database
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Customization
Ease of Implementation
Ease of Data Integration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
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Klaviyo Reviews
Sean W.
- Role: C-Level
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted May 2024
Easy to use and great customer service
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Easy to implement & use with a good support team available.
What is your favorite aspect of this product?
being able to drive new business from email
What do you dislike most about this product?
no complaints
What recommendations would you give to someone considering this product?
go for it
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Dhruv V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Apr 2024
Klaviyo gave me back my old customers!
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo has been user friendly and more economical as compared to any other similar product.
What is your favorite aspect of this product?
I love the automations it offers and engagement it creates is just awesome.
What do you dislike most about this product?
I love everything about the product, nothing to dislike.
What recommendations would you give to someone considering this product?
Highly recommended to create more engagement and win back customers.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Jennifer L.
- Role: Information Technology
- Industry: Not for Profit
- Involvement: IT Development, Integration, and Administration
Submitted Mar 2024
Fantastic product
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is better value for money
What is your favorite aspect of this product?
User journeys- no code builder
What do you dislike most about this product?
Can’t send transactional emails but we have a workaround for this
What recommendations would you give to someone considering this product?
Great for email marketing
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing