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Klaviyo

Klaviyo

Composite Score
8.0 /10
CX Score
8.3 /10
Category
Klaviyo
8.0 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details


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Awards & Recognition

Klaviyo won the following awards in the Customer Data Platform category

Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

93 Likeliness to Recommend

1
Since last award

100 Plan to Renew

85 Satisfaction of Cost Relative to Value

4
Since last award


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

0% Negative
7% Neutral
93% Positive

Pros

  • Helps Innovate
  • Continually Improving Product
  • Respectful
  • Generous Negotitation

Feature Ratings

Average 80

Data Security

90

Real Time Capabilities

85

CRM Integration

83

Omnichannel Integration

82

Behavioral Triggers

82

Data Enrichment

81

Data Aggregation

75

Dashboards, Analytics and Reporting

73

Vendor Capability Ratings

Average 82

Business Value Created

88

Ease of Implementation

87

Usability and Intuitiveness

87

Availability and Quality of Training

83

Ease of Data Integration

82

Vendor Support

82

Quality of Features

82

Product Strategy and Rate of Improvement

80

Ease of Customization

78

Breadth of Features

78

Ease of IT Administration

77

Klaviyo Reviews

Sumit D.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

User-friendly interface with robust features

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Klaviyo really shines with its smart segmentation & ease of use. It integrates seamlessly with e-commerce platforms, allowing for personalized marketing that's easy to set up. Plus, its analytics help you understand what’s working, making it a standout choice!

What is your favorite aspect of this product?

My favorite aspect of Klaviyo is its powerful segmentation feature. This feature allows for highly personalized and targeted marketing campaigns that resonate with specific customer groups.

What do you dislike most about this product?

What I dislike most about Klaviyo is that its pricing can get a bit steep as your list grows, which might be a hurdle for smaller businesses. But the value it offers often makes it worth it!

What recommendations would you give to someone considering this product?

I’d recommend starting with a free trial to explore its features and see how it fits your needs. Take advantage of the segmentation tools to create targeted campaigns, and don’t hesitate to check out their resources and support to really make the most of it!

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Agnieszka K.

  • Role: Consultant
  • Industry: Retail
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Great email marketing tool for eCommerce

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

Klaviyo is a great tool for email marketing and SMS marketing for eCommerce brands. It has a seamless integration with Shopify and Woocommerce allowing you set up automations with dynamic content and promote products based on their availability

What is your favorite aspect of this product?

ease of integration with Shopfy and WooCommerce

What do you dislike most about this product?

They have a li mited option of email template designs and limitations with custom design.

What recommendations would you give to someone considering this product?

Use the platform to its full potential, especially their segmentation functionality

Pros

  • Continually Improving Product
  • Efficient Service
  • Saves Time
  • Respectful

Dory E.

  • Role: Sales Marketing
  • Industry: Food and Beverage
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2024

Innovative & Easy to Integrate

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Klaviyo is one of the biggest CRM platforms on the market and it integrates and supports the most popular platforms (Shopify etc). Klaviyo is very easy to use and there are a lot of educational videos and certificates available for those who would like to learn more about the platform. I'd highly recommend the Klaviyo Academy. Their help articles are great and they also offer chat support.

What is your favorite aspect of this product?

The dashboard makes reporting very easy and it's fairly customizable.

What do you dislike most about this product?

Their geotargeting capabilities could be improved. They only allow targeting based on state or ZIP code.

What recommendations would you give to someone considering this product?

Review the Klaviyo Academy tutorials to see the backend of the platform and confirm if Klaviyo integrates with the other solutions in their tech stack.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Less Efficient Service

Most Popular Klaviyo Comparisons

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