
What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
93 Likeliness to Recommend
1
Since last award
100 Plan to Renew
85 Satisfaction of Cost Relative to Value
4
Since last award
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Helps Innovate
- Continually Improving Product
- Respectful
- Generous Negotitation
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Security
Real Time Capabilities
CRM Integration
Omnichannel Integration
Behavioral Triggers
Data Enrichment
Data Aggregation
Dashboards, Analytics and Reporting
Vendor Capability Ratings
Business Value Created
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Ease of Data Integration
Vendor Support
Quality of Features
Product Strategy and Rate of Improvement
Ease of Customization
Breadth of Features
Ease of IT Administration
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Klaviyo Reviews

Sumit D.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jan 2025
User-friendly interface with robust features
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo really shines with its smart segmentation & ease of use. It integrates seamlessly with e-commerce platforms, allowing for personalized marketing that's easy to set up. Plus, its analytics help you understand what’s working, making it a standout choice!
What is your favorite aspect of this product?
My favorite aspect of Klaviyo is its powerful segmentation feature. This feature allows for highly personalized and targeted marketing campaigns that resonate with specific customer groups.
What do you dislike most about this product?
What I dislike most about Klaviyo is that its pricing can get a bit steep as your list grows, which might be a hurdle for smaller businesses. But the value it offers often makes it worth it!
What recommendations would you give to someone considering this product?
I’d recommend starting with a free trial to explore its features and see how it fits your needs. Take advantage of the segmentation tools to create targeted campaigns, and don’t hesitate to check out their resources and support to really make the most of it!
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy
Agnieszka K.
- Role: Consultant
- Industry: Retail
- Involvement: End User of Application
Submitted Mar 2024
Great email marketing tool for eCommerce
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is a great tool for email marketing and SMS marketing for eCommerce brands. It has a seamless integration with Shopify and Woocommerce allowing you set up automations with dynamic content and promote products based on their availability
What is your favorite aspect of this product?
ease of integration with Shopfy and WooCommerce
What do you dislike most about this product?
They have a li mited option of email template designs and limitations with custom design.
What recommendations would you give to someone considering this product?
Use the platform to its full potential, especially their segmentation functionality
Pros
- Continually Improving Product
- Efficient Service
- Saves Time
- Respectful
Dory E.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: End User of Application
Submitted Mar 2024
Innovative & Easy to Integrate
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo is one of the biggest CRM platforms on the market and it integrates and supports the most popular platforms (Shopify etc). Klaviyo is very easy to use and there are a lot of educational videos and certificates available for those who would like to learn more about the platform. I'd highly recommend the Klaviyo Academy. Their help articles are great and they also offer chat support.
What is your favorite aspect of this product?
The dashboard makes reporting very easy and it's fairly customizable.
What do you dislike most about this product?
Their geotargeting capabilities could be improved. They only allow targeting based on state or ZIP code.
What recommendations would you give to someone considering this product?
Review the Klaviyo Academy tutorials to see the backend of the platform and confirm if Klaviyo integrates with the other solutions in their tech stack.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Less Efficient Service