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Klaviyo

Klaviyo

Composite Score
8.7 /10
CX Score
8.9 /10
Klaviyo
8.7 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details


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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
7% Neutral
92% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Enables Productivity
  • Fair

Feature Ratings

Average 86

Campaign Management

90

Email Delivery

88

Segmentation

87

Mobile Optimized

86

Auto-Responders

86

SPAM Compliance

85

Basic Reporting and Analytics

85

A/B Testing

84

Contact Database

84

Content Authoring

84

Email Templates

84

Vendor Capability Ratings

Average 83

Quality of Features

87

Business Value Created

86

Ease of Customization

86

Ease of Implementation

85

Ease of Data Integration

85

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

83

Breadth of Features

83

Usability and Intuitiveness

81

Ease of IT Administration

81

Vendor Support

78

Klaviyo Reviews

Arpita N.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jun 2024

Powerful Platform Needing Advanced Features and Be

Likeliness to Recommend

7 /10

What differentiates Klaviyo from other similar products?

Klaviyo stands out with its robust segmentation, seamless e-commerce integration, and powerful automation capabilities, enabling highly personalized and data-driven marketing campaigns.

What is your favorite aspect of this product?

My favorite aspect of Klaviyo is its advanced segmentation and personalization, allowing for highly targeted and effective marketing campaigns.

What do you dislike most about this product?

I dislike the lack of advanced AI analytics and the need for more comprehensive social media integration.

What recommendations would you give to someone considering this product?

I recommend thoroughly exploring its segmentation and automation capabilities, integrating with your e-commerce platform for seamless data syncing, and leveraging its extensive template library for efficient campaign creation.

Pros

  • Saves Time
  • Security Protects
  • Helps Innovate
  • Continually Improving Product

Sean W.

  • Role: C-Level
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Easy to use and great customer service

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Easy to implement & use with a good support team available.

What is your favorite aspect of this product?

being able to drive new business from email

What do you dislike most about this product?

no complaints

What recommendations would you give to someone considering this product?

go for it

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jennifer L.

  • Role: Information Technology
  • Industry: Not for Profit
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Mar 2024

Fantastic product

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

Klaviyo is better value for money

What is your favorite aspect of this product?

User journeys- no code builder

What do you dislike most about this product?

Can’t send transactional emails but we have a workaround for this

What recommendations would you give to someone considering this product?

Great for email marketing

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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