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Klaviyo

Klaviyo

Composite Score
8.7 /10
CX Score
8.9 /10
Klaviyo
8.7 /10

What is Klaviyo?

Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.

Company Details


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Awards & Recognition

Klaviyo won the following awards in the Email Marketing category

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Klaviyo Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Klaviyo.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

88 Likeliness to Recommend

97 Plan to Renew

1
Since last award

89 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+90 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Klaviyo?

1% Negative
7% Neutral
92% Positive

Pros

  • Performance Enhancing
  • Trustworthy
  • Enables Productivity
  • Fair

Feature Ratings

Average 86

Campaign Management

90

Email Delivery

88

Segmentation

86

Auto-Responders

86

Mobile Optimized

86

SPAM Compliance

85

Basic Reporting and Analytics

84

A/B Testing

84

Email Templates

84

Content Authoring

83

Contact Database

83

Vendor Capability Ratings

Average 83

Quality of Features

87

Business Value Created

86

Ease of Customization

86

Ease of Implementation

85

Ease of Data Integration

85

Breadth of Features

83

Product Strategy and Rate of Improvement

83

Availability and Quality of Training

82

Usability and Intuitiveness

82

Ease of IT Administration

81

Vendor Support

78

Klaviyo Reviews

Sumit D.

  • Role: Sales Marketing
  • Industry: Other
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

User-friendly interface with robust features

Likeliness to Recommend

9 /10

What differentiates Klaviyo from other similar products?

Klaviyo really shines with its smart segmentation & ease of use. It integrates seamlessly with e-commerce platforms, allowing for personalized marketing that's easy to set up. Plus, its analytics help you understand what’s working, making it a standout choice!

What is your favorite aspect of this product?

My favorite aspect of Klaviyo is its powerful segmentation feature. This feature allows for highly personalized and targeted marketing campaigns that resonate with specific customer groups.

What do you dislike most about this product?

What I dislike most about Klaviyo is that its pricing can get a bit steep as your list grows, which might be a hurdle for smaller businesses. But the value it offers often makes it worth it!

What recommendations would you give to someone considering this product?

I’d recommend starting with a free trial to explore its features and see how it fits your needs. Take advantage of the segmentation tools to create targeted campaigns, and don’t hesitate to check out their resources and support to really make the most of it!

Pros

  • Continually Improving Product
  • Reliable
  • Enables Productivity
  • Trustworthy

Daniel O.

  • Role: Information Technology
  • Industry: Apparel
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2025

Likeliness to Recommend

10 /10

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Elena D.

  • Role: C-Level
  • Industry: Retail
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Nov 2024

Easy use, powerful tool for Email marketing

Likeliness to Recommend

10 /10

What differentiates Klaviyo from other similar products?

1. More templates and easy to create the campaign and content compared with other platforms. Intuitive operation

What is your favorite aspect of this product?

Simple and intuitive operation.

What do you dislike most about this product?

The delivery will go to spam box.

What recommendations would you give to someone considering this product?

Try it first

Pros

  • Enables Productivity
  • Trustworthy
  • Inspires Innovation
  • Caring

Cons

  • Under Delivered

Most Popular Klaviyo Comparisons

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