
What is Klaviyo?
Klaviyo is a tool that makes personalized marketing a breeze through data-driven decision making. In the past, only massive companies had the resources to create highly personalized messaging. Klaviyo brings those capabilities with an intuitive UI that a one-person startup can easily manage, to more detailed customization a large or enterprise company can develop with their marketing team.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
88 Likeliness to Recommend
97 Plan to Renew
1
Since last award
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Klaviyo?
Pros
- Performance Enhancing
- Trustworthy
- Enables Productivity
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Campaign Management
Email Delivery
Segmentation
Auto-Responders
Mobile Optimized
SPAM Compliance
Basic Reporting and Analytics
A/B Testing
Email Templates
Content Authoring
Contact Database
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Customization
Ease of Implementation
Ease of Data Integration
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Vendor Support
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Klaviyo Reviews

Sumit D.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Jan 2025
User-friendly interface with robust features
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
Klaviyo really shines with its smart segmentation & ease of use. It integrates seamlessly with e-commerce platforms, allowing for personalized marketing that's easy to set up. Plus, its analytics help you understand what’s working, making it a standout choice!
What is your favorite aspect of this product?
My favorite aspect of Klaviyo is its powerful segmentation feature. This feature allows for highly personalized and targeted marketing campaigns that resonate with specific customer groups.
What do you dislike most about this product?
What I dislike most about Klaviyo is that its pricing can get a bit steep as your list grows, which might be a hurdle for smaller businesses. But the value it offers often makes it worth it!
What recommendations would you give to someone considering this product?
I’d recommend starting with a free trial to explore its features and see how it fits your needs. Take advantage of the segmentation tools to create targeted campaigns, and don’t hesitate to check out their resources and support to really make the most of it!
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Trustworthy

Daniel O.
- Role: Information Technology
- Industry: Apparel
- Involvement: Business Leader or Manager
Submitted Jan 2025
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Elena D.
- Role: C-Level
- Industry: Retail
- Involvement: Business Leader or Manager
Submitted Nov 2024
Easy use, powerful tool for Email marketing
Likeliness to Recommend
What differentiates Klaviyo from other similar products?
1. More templates and easy to create the campaign and content compared with other platforms. Intuitive operation
What is your favorite aspect of this product?
Simple and intuitive operation.
What do you dislike most about this product?
The delivery will go to spam box.
What recommendations would you give to someone considering this product?
Try it first
Pros
- Enables Productivity
- Trustworthy
- Inspires Innovation
- Caring
Cons
- Under Delivered