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Informatica LLC

Informatica Product 360

Composite Score

7.6 /10

CX Score

8.0 /10

20 Reviews Write a Review

What is Informatica Product 360?

Use Product 360 to more efficiently acquire, manage, and publish relevant, trusted, and rich product content, anywhere. Product 360 can drive next-generation omnichannel product experiences, increase productivity, and streamline compliance.

Company Details

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Awards & Recognition

Informatica Product 360 won the following awards in the Product Information Management category

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2025 Emotional Footprint Champion

Latest Award, 2025

Strategy and Innovation
Service Experience
Product Impact
Contract Negotiation
Conflict Resolution

Latest Award, 2025

5 Top Rated Capabilities

4 Top Rated Features

2024

2 Top Rated Capabilities

3 Top Rated Features

2023

0 Top Rated Capabilities

3 Top Rated Features

2022

Informatica Product 360 Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Informatica Product 360.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

85 Likeliness to Recommend

100 Plan to Renew

77 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Informatica Product 360?

0% Negative

4% Neutral

96% Positive

Pros

Caring
Acts with Integrity
Security Protects
Helps Innovate

Feature Ratings

Average 82

Master Record Management

Data Export

Integration

Role-Based Access Management

Workflow and Approval Management

Product Categorization & Relationships

Product Data Analytics

Advanced Search and Filtering

Digital Asset Management

Omni-Channel Information Delivery

Data Syndication

Vendor Capability Ratings

Average 82

Vendor Support

Business Value Created

Ease of Customization

Breadth of Features

Quality of Features

Availability and Quality of Training

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Usability and Intuitiveness

Product Strategy and Rate of Improvement

Informatica Product 360 Reviews

Tanmoy C.

Role: Information Technology
Industry: Engineering
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Fantastic tool, covers all aspects of MDM products

Likeliness to Recommend

8 /10

What differentiates Informatica Product 360 from other similar products?

1. Simplicity 2. Robust and SOA oriented 3. Covered all product paradigm- 1pdd, 2pdd and 3pdd models 4. Maintain master product data 5. Hierarchies and classifications

What is your favorite aspect of this product?

Exports Imports Customization Rest API

What do you dislike most about this product?

Less documentation on Customization.

What recommendations would you give to someone considering this product?

Enable product mastering Established integration with inbound and outbound systems

Pros

Helps Innovate
Continually Improving Product
Reliable
Enables Productivity

Matthias S.

Role: Consultant
Industry: Retail
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted May 2022

Very powerful but a bit pricey

Likeliness to Recommend

10 /10

What differentiates Informatica Product 360 from other similar products?

Integration with other Informatica products like IDQ, ActiveVOS,…

What is your favorite aspect of this product?

User friendly WebClient for business users and powerful RichClient for power users

What do you dislike most about this product?

Integrated Media Asset Management is weak

What recommendations would you give to someone considering this product?

Get a knowledgeable and reputable implementation partner

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Jon P.

Role: Information Technology
Industry: Other
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted May 2022

Easy to use, but can be a bit pricey.

Likeliness to Recommend

10 /10

What differentiates Informatica Product 360 from other similar products?

Integrations ease of use. A really innovative product which although others are now copying Informatica has the edge and is really enterprise ready

What is your favorite aspect of this product?

The integration with Salesforce and Oracle. Also the feature set especially its data transformation capabilities.

What do you dislike most about this product?

Price per data source connector and again for data volumes.

What recommendations would you give to someone considering this product?

Check your data volumes and data sources needs before taking the plunge.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Latest Research

Informatica Product 360

What is Informatica Product 360?

Company Details

Need Assistance?

Awards & Recognition

2025 Emotional Footprint Champion

Informatica Product 360 Ratings

85 Likeliness to Recommend

100 Plan to Renew

77 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+91 Net Emotional Footprint

How much do users love Informatica Product 360?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Master Record Management Ability to onboard a new product, define its attributes, update them and manage product record lifecycle.

Data Export Allows for multiple export options into CSV, XLSX, XML, Jason, or PDF.

Integration Integration with augmentation solutions like DRM, Active Directory or LDAP, SIEM, and NAC.

Role-Based Access Management Ability to assign permissions around editing, commenting, downloading based on user roles / Active Directory groups.

Workflow and Approval Management Ability to model, build, and execute automatic workflows for the purpose of managing content-centric processes.

Product Categorization & Relationships Allows users to manage data and products based on specific traits or segments.

Product Data Analytics Built-in functionality to analyze and aggregate product data including page views, purchases, basket information etc.

Advanced Search and Filtering Quickly find information based on filtering multiple attributes and conditions and save filters for future use.

Digital Asset Management Controls non-text assets such as images and video clips; includes advanced DAM functionality for product marketing.

Omni-Channel Information Delivery Ability to deliver product information in a differentiated manner i.e. specific for a channel requirements.

Data Syndication Ability to import data from various internal and external sources and syndicate it to industry-standard data pools and exchanges (e.g.: GDSN, 1WorldSync, GXS).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Informatica Product 360 Reviews

Tanmoy C.

Fantastic tool, covers all aspects of MDM products

Likeliness to Recommend

Pros

Matthias S.

Very powerful but a bit pricey

Likeliness to Recommend

Pros

Jon P.

Easy to use, but can be a bit pricey.

Likeliness to Recommend

Pros

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Title

1
Since last award

Feature Ratings

Master Record Management

Data Export

Integration

Role-Based Access Management

Workflow and Approval Management

Product Categorization & Relationships

Product Data Analytics

Advanced Search and Filtering

Digital Asset Management

Omni-Channel Information Delivery

Data Syndication

Vendor Capability Ratings

Vendor Support

Business Value Created

Ease of Customization

Breadth of Features

Quality of Features

Availability and Quality of Training

Ease of Data Integration

Ease of Implementation

Ease of IT Administration

Usability and Intuitiveness

Product Strategy and Rate of Improvement