What is iContact?
iContact's email marketing platform helps businesses of all sizes get results. Whether you are a small business just getting started, a non-profit looking to spread your message, a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers, iContact offers a plan to meet every email and marketing automation need.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
95 Likeliness to Recommend
100 Plan to Renew
95 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+99 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love iContact?
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Dynamic Content
Mobile Optimized
Auto-Responders
Email Delivery
Basic Reporting and Analytics
Segmentation
A/B Testing
Contact Database
Email Templates
Campaign Management
Content Authoring
Vendor Capability Ratings
Usability and Intuitiveness
Ease of IT Administration
Product Strategy and Rate of Improvement
Quality of Features
Vendor Support
Ease of Customization
Ease of Implementation
Breadth of Features
Business Value Created
Ease of Data Integration
Availability and Quality of Training
iContact Reviews
Davis A.
- Role: Sales Marketing
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted Jan 2025
"iContact: A Robust Email Marketing Tool with Room
Likeliness to Recommend
What differentiates iContact from other similar products?
iContact differentiates itself with its user-friendly interface, robust customer support, and scalability, making it suitable for both small businesses and larger enterprises. It offers unlimited email sending on most plans, simple list management, and a strong focus on deliverability. Additionally, iContact emphasizes ease of use with pre-built templates and drag-and-drop editing, allowing users to create professional campaigns without technical expertise. Its combination of straightforward features and dependable performance makes it a reliable choice in the email marketing space.
What is your favorite aspect of this product?
The user-friendly interface and reliable customer support make iContact stand out.
What do you dislike most about this product?
The limited advanced automation and personalization options could be improved.
What recommendations would you give to someone considering this product?
iContact is ideal for small to mid-sized businesses seeking an easy-to-use email marketing tool. Leverage its templates and strong customer support but evaluate your automation needs if you require advanced workflows or integrations.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Gladys K.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jan 2024
My experience with icontact was amazing.
Likeliness to Recommend
Pros
- Enables Productivity
- Trustworthy
- Efficient Service
- Inspires Innovation
Mayank J.
- Role: Information Technology
- Industry: Engineering
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2024
iContact has a good but not great range of feature
Likeliness to Recommend
What differentiates iContact from other similar products?
It has some advanced features in it that we can't see in similar products. 1. Personalized user interface 2. Support options 3. Straightforward navigation 4. Send a test message 5. Spell check 6. Spam check
What is your favorite aspect of this product?
We can edit design attributes, such as colors, image alignment, font, borders, and spacing, which greatly helps me.
What do you dislike most about this product?
1. Slow page loading speed 2. Basic segmentation capabilities 3. Lack of email scheduling options
What recommendations would you give to someone considering this product?
iContact has a solid range of features, which makes it good but it is a little costly if we compare it with other similar products. Features-wise if we see then this software is great & I will highly recommend this software.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing