
What is HubSpot ABM?
Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
89 Likeliness to Recommend
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Since last award
97 Plan to Renew
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Since last award
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+85 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love HubSpot ABM?
Pros
- Fair
- Acts with Integrity
- Performance Enhancing
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Unified Sales and Marketing Funnel
Account Analytics & Measurement
Account-Based Advertising
Customer Journey Modelling
Team Alerts
Personalization/Audience Targeting
Multichannel Campaign Management
Artificial Intelligence / Machine Learning
Vendor Capability Ratings
Usability and Intuitiveness
Ease of Data Integration
Ease of IT Administration
Ease of Customization
Business Value Created
Ease of Implementation
Breadth of Features
Quality of Features
Product Strategy and Rate of Improvement
Vendor Support
Availability and Quality of Training
HubSpot ABM Reviews

Ivonne L.
- Role: Operations
- Industry: Other
- Involvement: End User of Application
Submitted Jan 2024
HubSpot ABM can help you grow faster
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
It is a powerful growth platform that allows specialists to transform customer acquisition through highly personalized and coordinated account-based campaigns. With robust segmentation, tailored sequencing, and in-depth analytics, it enables specialists to identify and convert high-value accounts. HubSpot's valuable capability is its ability to reveal trends, signals, and recommendations to optimize play sequencing for each target account. This intelligence facilitates timely and relevant engagements that accelerate deals. Additionally, conversion rate reporting quantifies revenue influence down to each touchpoint.
What is your favorite aspect of this product?
With HubSpot ABM, customized account groups can be created based on attributes such as industry, tech stack, and business challenges. The use of sophisticated sequencing, including email, display ads, web personalization, and more, provides accounts with customized 'plays' based on their stage. Advanced analytics offer clear visibility into account engagement, campaign influence, and pipeline momentum driven by account interactions. Specialists can gain a quantified view of the impact on deals. Integrations with the stack and CRM systems streamline execution.
What do you dislike most about this product?
HubSpot ABM focuses exclusively on complex account-based strategies instead of one-to-one approaches. The platform has comprehensive capabilities to meet specialized ABM needs.
What recommendations would you give to someone considering this product?
Results accelerate exponentially, making it the ideal software for any specialist seeking to boost the acquisition of must-have accounts. HubSpot ABM enables tailored and measurable engagement by orchestrating personalized campaigns powered by account insights.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing

Cástor V.
- Role: Operations
- Industry: Banking
- Involvement: End User of Application
Submitted Jan 2024
Unlocking Smarter ABM with HubSpot
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
HubSpot has introduced a new feature called AI-powered account insights. This feature highlights trends, signals, and recommendations to optimize sequencing for each account. It guides managers in tailoring engagements with ideal timing to accelerate deals. Granular analytics also quantify the revenue influence of account touchpoints.
What is your favorite aspect of this product?
HubSpot ABM has robust segmentation by demographic and behavioral data to define target accounts that fit ideal customer profiles. Tailored plays are used across various channels, including email, display ads, and site messaging, to personalize account engagements based on the buying stage. Account engagement, campaign influence, and revenue attribution are measured using sophisticated analytics down to the individual contact level. Deal progress is visualized through sales stages mapped to campaigns on dashboards. To maximize deal closure, machine learning powers predictive recommendations.
What do you dislike most about this product?
HubSpot ABM integrates marketing and sales tools, but may require custom development or lack certain niche capabilities. It focuses solely on complex ABM, rather than broader marketing options.
What recommendations would you give to someone considering this product?
HubSpot ABM is the best platform for executing an account-based approach, providing tailored sequencing and clear ROI visibility. By centralizing coordinated engagements using analytics-driven insights around high-value accounts, growth outcomes accelerate exponentially. HubSpot ABM is the gold standard for any manager seeking higher conversion on vital accounts.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Efficient Service
Rishi B.
- Role: Vendor Management
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2023
Really easy to use. User friendly.
Likeliness to Recommend
What differentiates HubSpot ABM from other similar products?
Good training videos online.
What is your favorite aspect of this product?
Calling feature.
What do you dislike most about this product?
Confusing data inputs.
What recommendations would you give to someone considering this product?
Not a long-term solution.
Pros
- Performance Enhancing
- Inspires Innovation
- Client Friendly Policies
- Fair
Cons
- Commodity Features
- Security Frustrates