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HubSpot ABM Logo Award Winner Product Badge
HubSpot ABM Logo Award Winner Product Badge
HubSpot

HubSpot ABM

Composite Score
8.3 /10
CX Score
8.3 /10
Category
HubSpot ABM
8.3 /10

What is HubSpot ABM?

Hubspot ABM Software helps unite your marketing and sales teams with collaborative, intuitive ABM tools that create seamless buying experiences for your highest-value accounts. Getting your ABM strategy set up using HubSpot tools is intuitive and fast. Use workflow templates to define your ideal customer profiles and identify good-fit target accounts. Marketing and Sales can finally use shared tools that unite them around the same data, in the same place. HubSpot’s ABM tools help you personalize content and tailor how you engage with stakeholders within an account.

Company Details


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Awards & Recognition

HubSpot ABM won the following awards in the Account-Based Marketing category

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HubSpot ABM Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on HubSpot ABM.

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

89 Likeliness to Recommend

1
Since last award

97 Plan to Renew

1
Since last award

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love HubSpot ABM?

2% Negative
7% Neutral
91% Positive

Pros

  • Fair
  • Acts with Integrity
  • Performance Enhancing
  • Respectful

Feature Ratings

Average 85

Unified Sales and Marketing Funnel

90

Account Analytics & Measurement

87

Account-Based Advertising

86

Customer Journey Modelling

84

Team Alerts

83

Personalization/Audience Targeting

81

Multichannel Campaign Management

80

Artificial Intelligence / Machine Learning

79

Vendor Capability Ratings

Average 82

Usability and Intuitiveness

84

Ease of Data Integration

83

Ease of IT Administration

83

Ease of Customization

83

Business Value Created

83

Ease of Implementation

82

Breadth of Features

82

Quality of Features

81

Product Strategy and Rate of Improvement

80

Vendor Support

79

Availability and Quality of Training

79

HubSpot ABM Reviews

  • Role: C-Level
  • Industry: Healthcare
  • Involvement: Initial Implementation
Validated Review
Anonymous Reviewer

Submitted Sep 2024

Great and easy to use product

Likeliness to Recommend

9 /10

Pros

  • Helps Innovate
  • Trustworthy
  • Fair
  • Friendly Negotiation
  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Anonymous Reviewer

Submitted Sep 2024

Hubspot ABM is getting there

Likeliness to Recommend

8 /10

Pros

  • Trustworthy
  • Respectful
  • Client Friendly Policies
  • Altruistic

Cons

  • Charges for Enhancements
  • Less Generous
  • Leverages Incumbent Status

Marissa R.

  • Role: C-Level
  • Industry: Manufacturing
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2024

Comprehensive solution, needs more customer suppor

Likeliness to Recommend

8 /10

What differentiates HubSpot ABM from other similar products?

The breadth of offerings, user friendly platform, integrating the use Of AI

What is your favorite aspect of this product?

Easy to track data and sales analytics

What do you dislike most about this product?

The lack of end user training and support. There could be more available.

What recommendations would you give to someone considering this product?

Do a complete cost analysis internally planning for training, business down time and integration of data

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cons

  • Less Efficient Service
  • Less Effective Service
  • Vendor Friendly Policies

Most Popular HubSpot ABM Comparisons

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