What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
Machine Learning
AI Tools
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Serene C.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted Jan 2025
Awesome product!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The advanced metrics it provides, which can be described as industry standard. Also, despite its robust functionality, it breeds on a easy to use interface.
What is your favorite aspect of this product?
I love the functionality, the metrics dashboard which provides me a full glance of my analytics in motion.
What do you dislike most about this product?
I don't have any dislike. So far, so good I've been getting the best services out of it.
What recommendations would you give to someone considering this product?
Take courses on how to navigate this product, and then dedicate the knowledge gotten into utilizing the product and you will get better at it.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Samuel F.
- Role: Sales Marketing
- Industry: Food and Beverage
- Involvement: IT Leader or Manager
Submitted Jan 2025
It's easy and user friendly for all analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's free and user friendly and save
What is your favorite aspect of this product?
Analytics Report
What do you dislike most about this product?
I don't dislike this product
What recommendations would you give to someone considering this product?
It's easy to use and user friendly
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Abel B.
- Role: Information Technology
- Industry: Communications
- Involvement: IT Leader or Manager
Submitted Jan 2025
Flexible product, Efficient and user friendly
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Data visualization, Data representation, Efficiency, Flexible and used friendly
What is your favorite aspect of this product?
Data visualization and representation
What do you dislike most about this product?
Complex interface
What recommendations would you give to someone considering this product?
It's a good product, kindly purchase it and use it to know more about your bussiness
Pros
- Unique Features
- Client's Interest First
- Transparent
- Reliable
Cons
- Inhibits Innovation
- Charges for Enhancements
- Leverages Incumbent Status
