What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
Machine Learning
AI Tools
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Blessing A.
- Role: Student Academic
- Industry: Communications
- Involvement: End User of Application
Submitted May 2025
A visionary product with very amiable features.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Deep Integration with Google Products like Google Ads, Google Search Console, Google Tag Manager, and BigQuery (for advanced data analysis).
What is your favorite aspect of this product?
Everything is my favorite, especially easy use and customer onboarding process.
What do you dislike most about this product?
Nothing yet
What recommendations would you give to someone considering this product?
Better enjoyed with other google products.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
KENNETH A.
- Role: Student Academic
- Industry: Education
- Involvement: End User of Application
Submitted May 2025
My Honest Review on Google Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Its simplicity in data visualization and report, its well vast and contains all that's is required for everyday use
What is your favorite aspect of this product?
Its data visualization and representation
What do you dislike most about this product?
Nothing really for none. I am quite satisfied with the services
What recommendations would you give to someone considering this product?
Have fun and enjoy the product to its fullest
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy
Gabriela L.
- Role: Industry Specific Role
- Industry: Utilities
- Involvement: End User of Application
Submitted May 2025
The Gold standard for web analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out for providing real-time tracking with high reliability.
What is your favorite aspect of this product?
I like the real-time insights we get from it, as they help us make better decisions for our strategies.
What do you dislike most about this product?
Limited options for customer service.
What recommendations would you give to someone considering this product?
If you have decided to use Google Analytics for your web works, then I recommend keeping your tracking codes updated.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
