What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
Machine Learning
AI Tools
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Sunday B.
- Role: Human Resources
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jul 2025
powerful but hard and tough on beginners
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out for its seamless integration with Google tools, powerful event-based tracking, and generous free features — making it ideal for marketers and businesses to analyze and optimize digital performance.
What is your favorite aspect of this product?
my favorite aspect is its real-time and event-based tracking, which allows you to see exactly how users interact with your site or app and make data-driven decisions quickly.
What do you dislike most about this product?
its reporting setup is very confusing for new client and beginners
What recommendations would you give to someone considering this product?
learn more about the products and make proper research
Pros
- Reliable
- Unique Features
- Efficient Service
- Caring
Cons
- Vendor's Interest First
- Under Delivered
- Leverages Incumbent Status
Steven M.
- Role: C-Level
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jul 2025
It is easy to navigate
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It has a clean interface, with accurate geographic data whic shows me how many users are on my website and from which country
What is your favorite aspect of this product?
i prefer the insights and recommendations that guides me on where to improve on my website to attract more traffic
What do you dislike most about this product?
The tool only shows countries not part of the countries where traffic is coming from
What recommendations would you give to someone considering this product?
It is a nice tool to understand website nature
Pros
- Helps Innovate
- Saves Time
- Fair
- Includes Product Enhancements
Olusola A.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2025
Powerful Web Analytics Tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
1) Free and Scalable – Offers a robust free version suitable for small to large businesses, with GA4 scaling for enterprise needs. 2) Advanced User Tracking – Provides event-based tracking in GA4 for detailed user behaviour analysis. 3) Custom Reporting and Dashboards – Allows deep customization without needing third-party tools.
What is your favorite aspect of this product?
My favourite aspect of Google Analytics is its seamless integration with other Google tools like Ads and Search Console, making it easy to track and optimize the full marketing funnel in one place.
What do you dislike most about this product?
What I dislike most about Google Analytics is the steep learning curve of GA4’s interface and reporting structure, which can be overwhelming for new or non-technical users.
What recommendations would you give to someone considering this product?
Google Analytics is powerful and free, but to get the most out of it, integrate with other Google tools, use Google Tag Manager, and invest time in learning GA4's new structure.
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Effective Service
