What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceGoogle Analytics Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Google Analytics.
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Device and Browser Analytics
Search Engine Optimization
Customer Value Analysis
Data Visualization
Machine Learning
AI Tools
Social Media Analytics
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Availability and Quality of Training
Ease of IT Administration
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
Blanchard S.
- Role: C-Level
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2025
Google analytics helps me understand my website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics has the ML inteligence that is easy to use and does helps me understand the analytics in the dashboard and solution has more features
What is your favorite aspect of this product?
Ease of customisation of the tool where you can easily customise the reports in the Google analytics dashboard and integrates with any website with just the GA-tags
What do you dislike most about this product?
Does not filter traffic of bots and this gives invalid traffic data when it does not filter traffic data
What recommendations would you give to someone considering this product?
I would recommend the solution
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Moon B.
- Role: Human Resources
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2025
TMS Software
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out from other analytics tools primarily because of its seamless integration with the broader Google ecosystem, making it highly effective for end to end digital marketing analysis. It offers robust data collection, real time reporting, advanced segmentation, and customizable dashboards while remaining free for most users.
What is your favorite aspect of this product?
My favorite aspect of Google Analytics is its ability to provide deep insights through integration with other Google tools like Ads and Search Console. This allows me to track the complete customer journey from acquisition to conversion in one place. The customizable dashboards and real-time reporting also make it easy to focus on the metrics that matter most.
What do you dislike most about this product?
What I find most challenging about Google Analytics is its steep learning curve for new users. While it’s a powerful tool, the interface and wide range of features can feel overwhelming without proper training. Additionally, with GA4, some users miss the simplicity and reporting flexibility that Universal Analytics offered.
What recommendations would you give to someone considering this product?
I’d recommend first defining clear business goals and key metrics before diving into Google Analytics, as that helps in setting up the right events, conversions, and dashboards. New users should also take advantage of Google’s free training resources, since the platform can feel complex at first. Finally, I’d suggest integrating it with other Google tools like Ads and Search Console to unlock its full potential and get a complete picture of user behavior.
Pros
- Continually Improving Product
- Reliable
- Unique Features
- Respectful
Charity N.
- Role: Operations
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Aug 2025
Improve your product with this tool
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
With Google Analytics, you can easily improve your product, websites and applications using real-time analytics performance of your product with real-time heat maps that makes the solution a scalable solution for every business to use to measure analytics and understand areas of improvements
What is your favorite aspect of this product?
The easy installation step of the tool which does not require hiring experts saves both time and money deploying the solution, it does not take more hours to start collecting feedback like other tools making it effective and necessary for website performances
What do you dislike most about this product?
When users do use VPN or bots, it becomes so hard to differentiate between human traffic and bot traffic however, the solution is an ideal one for me
What recommendations would you give to someone considering this product?
I would recommend the solution
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Unique Features
