What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Pralabh S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2021
Good for Analytics with a lot of Features!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It covers a vast area for analytics like social media analytics, web analytics, and all.
What is your favorite aspect of this product?
Social media and web analytics features.
What do you dislike most about this product?
Nothing as such.
What recommendations would you give to someone considering this product?
Must try this tool, helps a lot in social media and web analytics
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Mark T.
- Role: Vendor Management
- Industry: Consulting
- Involvement: Vendor Management and Renewal
Submitted Jan 2021
Easy to use web Analytics
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
easy to use and the dashboard is comprehensive
What is your favorite aspect of this product?
usage segregation by devices and location
What do you dislike most about this product?
No complaint
What recommendations would you give to someone considering this product?
Go ahead and try it out
Pros
- Performance Enhancing
- Unique Features
- Includes Product Enhancements
- Helps Innovate
Carly R.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Jan 2021
Best marketing websites
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It is very effective in monitoring our website.
What is your favorite aspect of this product?
It gives records of how clients interact with our website.
What do you dislike most about this product?
I don't dislike anything from this great tool.
What recommendations would you give to someone considering this product?
I highly recommend this great platform in any organization.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Efficient Service
