What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
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Google Analytics Reviews
Mahinour A.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2022
The best affordable analytics tools
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's Free, affordable for small & medium size business. Great analytics that are accurate in real time data, I like the reports generated in a visual way. Easy to integrate with website. & it allows up to define leads sources.
What is your favorite aspect of this product?
the ongoing new features being introduced makes it the best all in one tool for your business data analytics. The ability to manage multiple properuies under the same account, in our case we manage multiple clients google analytics.
What do you dislike most about this product?
I believe it's complicated, took us time to understand how google analytics work and this applies with each team member in the organization. it requires us to hire someone who's familiar or expert with google analytics.
What recommendations would you give to someone considering this product?
A must have tool for any business.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Effective Service
Vishal M.
- Role: Information Technology
- Industry: Other
- Involvement: IT Leader or Manager
Submitted Oct 2022
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Chris C.
- Role: Sales Marketing
- Industry: Shipping
- Involvement: End User of Application
Submitted Sep 2022
comprehensive and deep data solution
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The most important factor for me is that Google Analytics is the most accurate. Its great at filtering out most bots and avoids counting the same user multiple times
What is your favorite aspect of this product?
I like how flexible the tool is, I've used it for multiple businesses, and it always can always be customised to that business. I can create segments and goals that suit the needs for that business and ensure I can see what matters most to stake holders.
What do you dislike most about this product?
Its blocked by alot of plugins and some browsers, so there could be traffic missing in some cases.
What recommendations would you give to someone considering this product?
use the analytics academy, there's a lot of obscure terminology used on the site
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
