What is Google Analytics?
Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. It is the go-to platform for millions of website and app owners seeking to gain a deeper understanding of their website and app performance. With Google Analytics, you can fine-tune your digital strategy, optimize your campaigns, and take your online presence to new heights, and get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
90 Likeliness to Recommend
98 Plan to Renew
89 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
Product scores listed below represent current data. This may be different from data contained in reports and awards, which express data as of their publication date.
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Performance Enhancing
- Reliable
- Enables Productivity
- Respectful
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Conversion Analysis
Audience Segmentation
Audience Demographics
Paid Search Integration
Search Engine Optimization
Device and Browser Analytics
Customer Value Analysis
Data Visualization
Social Media Analytics
Customer Journey Modelling
API Framework
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Implementation
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Availability and Quality of Training
Usability and Intuitiveness
Vendor Support
Also Featured in...
Google Analytics Reviews
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2023
Finest analytics tool out there!!
Likeliness to Recommend
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Trustworthy
Agnes J.
- Role: Industry Specific Role
- Industry: Utilities
- Involvement: End User of Application
Submitted Feb 2023
The Features of Google Analytics Are Powerful
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The incredible features and accuracy of Google Analytics has been making a spectacular software. This software offers multiple free features that allows us to get accurate data about our website.
What is your favorite aspect of this product?
I am glad about Google Analytics because its affordability is unbeatable. Moreover, Google Analytics has been easy to use and reliable.
What do you dislike most about this product?
I have zero reasons to dislike Google Analytics. Google Analytics is flawless and easy to manage.
What recommendations would you give to someone considering this product?
Google Analytics is incredible and accurate to use. I highly recommend Google Analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Gonzalo S.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: End User of Application
Submitted Feb 2023
An essential tool for website analysis
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Analysis data (line graphs, bar graphs, etc.), through which you can determine the number of views of the home page. We had several websites, but each site had different numeric values. So we could customize the numeric values according to each site.
What is your favorite aspect of this product?
We can see the number of visits and the keywords you used to get traffic if we have our site and can link to it. The great thing is: With this tool alone we can get all the data we need in one go. In the analysis of the access to our company's website, we analyzed it with the help of the trend of the active users and the number of accesses by each medium through the analysis function (line graph).
What do you dislike most about this product?
First, it isn't easy to understand how to install Analytics when using the site. It would be nice if there were a support window, but it doesn't exist because it's free, and if you don't have an IT person in charge, the barrier can be a bit high.
What recommendations would you give to someone considering this product?
provide this information. It is easy to understand which pages need to be improved because we can see the features that contributed to the problems, the scores, the bounce rates, and the abandoned pages.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
